Llanllyr SOURCE, the premium Spring Water and Natural Mixer brand, has been chosen by The West Hollywood EDITION hotel, which launched in November, for all of its bars and guest rooms. The move comes as the global hotel group moves towards a plastic-free and more sustainable-focussed future, having launched its Stay Plastic Free initiative in 2018.
SOURCE water and mixers are already stocked within EDITION Hotels globally in London, Madison Square Park, Times Square and Miami Beach. The new opening in West Hollywood offers SOURCE’s still and sparkling water as well as the full range of eight premium and natural mixers across all four Food & Beverage spaces; Lobby Bar, Ardor, The Roof and Sunset. The waters, soda and tonic are also available in the guest room mini bars.
ABOUT LLANLLYR SOURCE NATURAL MIXERS
Founded in 1999, the Welsh water and mixer brand has built its reputation amongst the world’s leading restaurateurs and sommeliers for its purity, taste and responsible approach to managing water.
The brand’s range of natural mixers made with Llanllyr SOURCE natural Spring Water was developed in 2016 in collaboration with Lance Perkins, EAM Food & Beverage across the Edition hotel group, specifically for use in cocktails. The range will feature in signature cocktails across menus in the hotel’s four bars and restaurants, including the signature GG&TT; Beefeater Gin, Ginger, Turmeric and SOURCE Tonic.
On the hotel launch, Lance Perkins says: “I have always been a fan of SOURCE products, which are unrivalled in terms of quality and mixability. We take our responsibility to the environment very serious at EDITION Hotels, and we’re aiming to be 100% single-use plastic free by the end of 2020 as part of our Stay Plastic Free initiative. SOURCE was the obvious partner to choose to help us reach this goal, given their commitment to the responsible management of water.”
Water is the foundation of any mixer and SOURCE mixers are crafted using all-natural ingredients and the same award-winning Spring Water in its still and sparkling water products.
The Low minerality of the water allows the carbonation to last longer and means that the flavour of the mixer stands out. As only natural ingredients are used, SOURCE mixers offer lower levels of sugars creating products that are delicious on their own or mixed into cocktails.
SOURCE officially stopped producing plastic packaging across its range in June 2019, and expects all plastic will be out of distribution by the end of the year.
Llanllyr SOURCE founder and environmental enthusiast, Patrick Gee commented: “SOURCE’s mission is to become the category leader for the responsible production and distribution of premium spring water products around the world and we are thrilled to have partnered with EDITION Hotels again for this new opening. We believe that a great drink starts with a great base, and by using our low- mineral spring water and natural ingredients to make our mixers we provide the perfect foundation for world-class cocktails.”
Source: Llanllyr Source