This Christmas Will Be Mint: Mentos Launches Limited Edition Candy Cane

Mentos, the global number three candy brand, will be the first brand to launch Christmas-themed printed sweets this Autumn with the introduction of its NEW Candy Cane variant. The limited-edition multipacks, containing three rolls filled with 14 festive sweets, are perfect for stocking fillers or simply as seasonal treats.

Available now until the end of the year, the new vanilla mint flavoured candies provide an alternative to the heavily saturated chocolate confectionery market, which has seen a steady decline at this time of year – down 7% in value sales and 5.1% in units in 2019. 

Sugar confectionery, meanwhile, is seeing a rise in popularity at Christmas time with sales growth if £1.9million in 2019 vs. the previous year[3]. This launch taps into this demand and its standout flavour and packaging is sure to draw attention on shelf. The new product also gives retailers an opportunity to give their mint categories a boost during a period of high penetration.

Sarah Elmer, Mentos Brand Manager said: “We’re thrilled to launch Mentos Candy Cane in the UK for the first time this year. It was very popular in the states, so we are hoping we can replicate this success this side of the Atlantic. 

With Christmas starting earlier and earlier every year, and more competition amongst stores and sectors, retailers can take advantage of the surging demand for festive confectionery with this delicious limited edition. It’s a unique, playful twist on our classic Mentos Mint that is sure to bring joy.”

Mentos Candy Cane multipack rolls also cater to current consumer purchase behaviour. The individually wrapped rolls (x3) do not carry any cross-contamination risks. With four humorous festive messages and bold red packaging, the packs are perfect for retailers’ seasonal confectionery displays. In addition, they deliver great value to the consumer with 3 rolls retailing from £1.

Source: Mentos

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