Mentos, the global number three candy brand, will be the first brand to launch Christmas-themed printed sweets this Autumn with the introduction of its NEW Candy Cane variant. The limited-edition multipacks, containing three rolls filled with 14 festive sweets, are perfect for stocking fillers or simply as seasonal treats. Available now until the end of the year, […]
Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]
Mentos, the global number three candy brand, has launched a brand new and interactive on-pack promotion guaranteed to get people picking up Mentos rolls and packs in store. The new on pack promotional mechanic is based on user generated content and designed to get people talking, and more importantly snapping and sharing. Consumers are now […]
Mentos, the global number three candy brand, has introduced an exciting and powerful new flavour to its portfolio. Mentos Xtra Strong is now available in both single roll and multi-pack formats. Having seriously impressed consumers via a taste testing panel, the mintier than ever peppermint variant is set to be a must-stock for retailers. Currently […]
Mentos’ new campaign aims to help get people talking in the real world. As the sweet snack brand is famous for creating fresh connections, BBH’s creative idea champions small talk. Why? Because it is small, under-appreciated but also very powerful – no connection would start without it. The campaign builds on the insight that the […]
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the singles category. Building on the success of 2018’s Mentos Say Hello campaign, Complimentos will see every roll feature a light-hearted compliment perfect for sharing with friends, […]
Mentos, the world’s number two candy brand, is celebrating World Hello Day on 21st November with an exciting campaign for its limited edition Say Hello mint and fruit rolls. Teaming up with popstar and Strictly Come Dancing competitor Aston Merrygold, the brand is driving footfall in-store to boost sales of the amusing candies that […]
The UK’s fastest growing mint brand is bringing its ‘Who Says No to Mentos’ campaign to the streets of London, with a high profile taxi takeover activation. This latest promotion burst, follows the success of billboard advertising, interactive photo booths and extensive city centre branding in Birmingham and Manchester. Live since 14th March, this month […]
Following the success of its launch in Birmingham, Mentos, the UK’s fastest growing mint brand is bringing its outstanding ‘Who Says No to Mentos’ campaign to Manchester. Running until 3rd January, this exciting activation ranges from sampling to large-scale branding across the city. The activity kicks off this week, and residents of Manchester will be […]
October 2015 sees Mentos launch its brand new 360º marketing and advertising campaign, ‘Who Says No to Mentos’; targeting shoppers UK-wide whilst driving footfall in convenience and impulse stores. The substantial national TV advertisements will run right through into December; fully integrated with outdoor, digital, social, PR and experiential activation. To further drive engagement with […]