Mentos, the world’s number two candy brand, is celebrating World Hello Day on 21st November with an exciting campaign for its limited edition Say Hello mint and fruit rolls. Teaming up with popstar and Strictly Come Dancing competitor Aston Merrygold, the brand is driving footfall in-store to boost sales of the amusing candies that inspire people to do more than just Say Hello.
Donning a fresh look for the last few months, the Mentos best-selling rolls have received brilliant feedback from customers and retailers. Adorned with 34 different shareable challenges such as ‘Moonwalk’, ‘Take a Selfie’ and ‘Rock, Paper, Scissors’ opening a packet of Mentos has never been so much fun.
Following research that shows Brits lack good manners and often forget to greet with a ‘hello’, the objectives of the activity are to raise awareness of the new product by encouraging people to make more effort to break the ice for World Hello Day.
The short video with Aston shows him using Mentos Say Hello candies to engage customers and step out of their comfort zones to exchange a laugh or a smile.
Mentos Brand Manager Ruxandra Maria said: “Building a rapport with customers is absolutely essential for those looking to boost shopper loyalty. Mentos Say Hello candies are perfect for keeping behind the till and offer to regular or new customers – they are a fun challenge to say hello and connect with others. Not only will the fun challenges raise a smile, they’ll likely inspire you to exchange more than just pleasantries! We have bespoke POS and CTUs for any retailer interested in stocking them. There’s a lot of fun to be had in-store, please feel free to take part in your own World Hello Day challenge and Say Hello to ten new customers!”
Source: Mercieca Ltd.