Continuing its mission to revive the refreshment category, Smint is back on screens this January with its “Fresh Moments” campaign. Worth £5.8m, Smint is a big player in refreshment but sales across the category fell over the course of last year due to a major change in traditional purchase patterns as Covid-19 saw commuting, social and leisure occasions grind to […]
Mentos, the global number three candy brand, will be the first brand to launch Christmas-themed printed sweets this Autumn with the introduction of its NEW Candy Cane variant. The limited-edition multipacks, containing three rolls filled with 14 festive sweets, are perfect for stocking fillers or simply as seasonal treats. Available now until the end of the year, […]
Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]
Mentos, the global number three candy brand, has launched a brand new and interactive on-pack promotion guaranteed to get people picking up Mentos rolls and packs in store. The new on pack promotional mechanic is based on user generated content and designed to get people talking, and more importantly snapping and sharing. Consumers are now […]
Mentos, the global number three candy brand, has introduced an exciting and powerful new flavour to its portfolio. Mentos Xtra Strong is now available in both single roll and multi-pack formats. Having seriously impressed consumers via a taste testing panel, the mintier than ever peppermint variant is set to be a must-stock for retailers. Currently […]