Ahead of what it’s anticipating as ‘significant’ growth across all vodka categories, Halewood-owned Vestal has seized the opportunity to launch its first flavours – Black Cherry and Raspberry & Blackcurrant.
Macerated in Vestal’s 2015 vintage, the two flavours are based on traditional Polish fruit-based vodkas known as ‘Nalewka’. The flavours aren’t overly sweet, are free from additives and described as ‘accessible and easy to mix’ – making them perfect for mainstream vodka drinkers.
Vodka remains in growth in the UK and, while unflavoured vodka continues to dominate, the flavoured sector is growing significantly faster – and is predicted to double in size in the major multiple supermarkets within a year.
Halewood believes such growth will be reflected both across the independents and the on-trade.
In recent years, Vestal has gained popularity in prestige London on-trade accounts, but this represents the brand’s transition to being a serious mainstream player – fairly priced premium vodka with broad appeal variants. Given Halewood’s significant success in flavoured gins with Whitley Neil and JJ Whitley, it believes it can replicate this success in vodka using Vestal.
All Vestal’s vodkas start life in the harvesting of young potatoes grown in the soil of Kaszebe in northern Poland – an area famed for its rich, mineral-laden land. Distilled in small batches, the resultant vodka is then carefully blended with all-natural fruit juices to create the two flavours.
Vestal Black Cherry and Vestal Raspberry & Blackcurrant, 70cl/40% ABV. RRP £22.00.
Source: Vestal Vodka