The first sustainable, re-usable beeswax wrap brand to introduce a roll format to the UK market*, WaxWrap keeps food super fresh without the need for single use plastics like cling film, which pollute waterways, poisoning wild and marine life in the process. Following a stringent assessment involving expert independent ingredient and production method checking, these handy bags, pre-cut sheets and on-a-roll formats can all now display The Vegetarian Society Approved trademark.
Sales & Key Account Manager Andy Smok says, “We are thrilled to have received the endorsement of the most long-standing and well-established trademark of its type. We were adamant from the start that WaxWrap would meet rigorous environmental and social standards positioning it as a safe, responsible choice for every home. Receiving formal accreditation is testament to our commitment to the environment and our respect for vegetarian ingredients. We use only 100% natural materials – all our wraps are made from organic cotton, organic jojoba oil, pine resin and beeswax – which allow food to breathe naturally – and they represent another important step towards reducing plastic consumption and working towards a zero-waste lifestyle. Having a stamp of approval from The Vegetarian Society provides further reassurance to the consumer as well as added brand credibility.”
In addition, the brand complies to the Global Organic Textile Standard (GOTS), OEKO-TEX Standard 100 (one of the world’s best-known labels for textiles tested for harmful substances) and ECOCERT COSMOS ORGANIC (worldwide benchmark in organic certification) providing consumers with added peace of mind.
WaxWrap is available in a wide choice of formats to suit every food storage requirement, whether domestic or commercial and comprises:
Waxed Cotton Food Roll in three sizes: 20x120cm; 30x150cm; 40x200cm
Waxed Cotton Food Bags in a set of three: Small 21x31cm; Medium 25x31cm; Large 32x31cm
Waxed Cotton Food Wraps in a set of three: Small 20x20cm; Medium 30x30cm; Large 40x40cm
From March 2021, the brand is being backed by a comprehensive marketing campaign focussing on the trade, consumers and key stakeholder organisations. Already partnered with Planet Organic and Whole Foods Market, WaxWrap is also working with Delishops – the recently launched online trade community designed to connect speciality food producers with influential buyers.