Welcome to Miami! Boundless Brand Design introduces the new Royal Salute 21 Year Old Miami Polo Edition

Introducing Boundless Brand Design’s 4th edition of Royal Salute’s Polo series: the 21 Year Old Miami Polo Edition. The latest Edition invites whisky lovers and cultural appreciators alike to savour a taste of Miami, where every sip encapsulates the glamourous city’s vibrant backdrop.

Royal Salute’s link to polo has been a long and illustrious one, dating back over 15 years, and the newest polo-inspired expression comes endorsed by celebrated player and Royal Salute World Polo Ambassador Malcolm Borwick. The latest Edition continues the Scotch whisky’s ethos of entering new kingdoms by capturing the culture of emblematic polo locations around the world. Celebrating its famed polo clubs and vibrant scene, Miami is a modern-day polo destination and takes the spotlight as the inspiration behind this new blend.

Collaborating with illustrator Charlie Davies, Boundless Brand Design capture the playful allure of the city, the sun kissed Palm Beach and the iconic art deco architecture to create a rich and luxurious polo scene. The outer design is set in a contemporary Miami polo-lounge overlooking a star-studded polo field, layered beneath a pink haze.

The warming sunset continues onto the inner pack illustration, capturing the consumption moment overlooking mesmerizing Miami beaches, enhanced with deepened pink tones that add depth and dimension to the design.

The liquid itself is housed in a striking and iconic Miami pink flagon, the perfect desirable whisky accessory for the modern-day whisky lover.

Hamish Shand, Founder and Creative Director at Boundless Brand Design, says, “We are thrilled to collaborate with Royal Salute on yet another edition of the Polo series. From the pack design to the activation toolkit, this is another really exciting iconic design depicting the aspirational lifestyle for the King of Whisky.”

The Royal Salute 21 Year Old Miami Polo Edition was be officially unveiled in Palm Beach in April 2024 through a two-day event, including a high-energy polo match at Grand Champions Polo Club in Wellington, when Malcolm Borwick will take to the field in front of a crowd of over 300 guests for the ‘Royal Salute Polo Challenge in Support of Sentebale’. The event brought together guests championing the charity’s work supporting vulnerable people and their communities to address issues of health, wealth inequality and climate resilience in Lesotho and Botswana. Royal Salute has been a long-term supporter of the charity which was co-founded in 2006 by Prince Harry, The Duke of Sussex and the Prince Seeiso of Lesotho.

Source: Boundless Brand Design

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