On October 31st the United States Grand Prix returned to Circuit of the Americas in Austin, TX for only the third time, where the Williams Martini Racing team made its US debut. Earlier this year, Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The winemaker has a long history in racing dating back to the 1960s. The iconic Martini racing stripes are instantly recognizable all over Europe, but are just now making their way to the United States.
“Martini and Williams share a number of the same values – family, tradition, innovation and excellence,” said Celio Romanach, VP and Brand Managing Director for Martini. “We are thrilled to welcome Williams Martini Racing to the US, and will toast to their success this weekend.”
The Circuit of the Americas hosted the US Grand Prix for the third time, having previously hosted in 2012 and 2013. This state of the art facility was the first track in the United States to be purpose-built for Formula One. With over 600 million global fans, Formula One continues to draw crowds in the US. In 2013, COTA saw more than 250,000 spectators on Grand Prix weekend.
Drivers Felipe Massa and Valtteri Bottas steered the on-track performance for Williams Martini Racing at the US Grand Prix. Brazilian-born Massa has enjoyed a successful Formula One career and has enjoyed the challenge at the wheel of the all-new FW36 racing car, while Finnish driver Bottas returned to the grid during his second season racing with the team.
Development Driver Susie Wolff will also made the journey stateside for the US Grand Prix. Wolff, only the sixth woman ever to take part in a Formula One race weekend, made history earlier this year when she took the wheel during Free Practice at the British and German GPs, the first woman in 22 years to do so.
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