Bud Light Elevates Transparency in the Beer Industry with New On-Pack Ingredients Label

Bud Light Elevates Transparency in the Beer Industry with New On-Pack Ingredients Label

Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February.   In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to have […]

Man is Saved by His Future Self in Drink Driving Ad by BBH China for Harbin Beer

Man is Saved by His Future Self in Drink Driving Ad by BBH China for Harbin Beer

How do you get young drinkers to think twice about driving drunk, when they don’t listen to authority figures? You let them speak to themselves… from the future. In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through […]

Stella Artois is Looking to Help Make Holiday Travel More Enjoyable During One of the Worst Travel Times of the Year

Stella Artois is Looking to Help Make Holiday Travel More Enjoyable During One of the Worst Travel Times of the Year

 It’s no secret that holiday travel can be rough and getting stuck in the middle seat is a real pain – in fact more than half of Millennials would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics with family over the holidays than fly in the […]

Bud Light Releases New ‘Dilly Dilly’ Creative for Thanksgiving Day

Bud Light Releases New ‘Dilly Dilly’ Creative for Thanksgiving Day

 Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series. In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper […]

Carlton & United Launches Strongbow Blossom Rosé Sparkling Apple Cider with Design by Denomination

Carlton & United Launches Strongbow Blossom Rosé Sparkling Apple Cider with Design by Denomination

Leading drinks design agency Denomination has designed a new product, Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (CUB, part of the AB InBev family), aiming to bring growth and inject excitement back into the cider category. Denomination developed an elegant and Insta-worthy design to appeal to the repertoire of drinkers who […]

Barbarian Highlights Anheuser-Busch InBev’s Support for Small Breweries in New Campaign

Barbarian Highlights Anheuser-Busch InBev’s Support for Small Breweries in New Campaign

 Anheuser-Busch InBev transforms its image from being perceived as an alcohol behemoth that eats up smaller breweries, to a company that small brewers can benefit from, with its new campaign ‘Brewers on Tap’. The campaign consists of three films, where beer educator Christina Perozzi chats with the founders of three ABI-owned breweries — Jaron […]

Stella Artois’ ‘Joie de Bière’ Uses Social Experiment to Highlight Slowing Down and Enjoying Life

Stella Artois’ ‘Joie de Bière’ Uses Social Experiment to Highlight Slowing Down and Enjoying Life

 Stella Artois has been promoting its ‘Joie de Bière’ philosophy for several months in the US, and now it’s bringing the refreshing take on the famous phrase to the UK, highlighting the ridiculous, fast-paced nature of modern society and inspiring people it to make time for life’s simple pleasures. The definition of Joie de […]

Stella Artois Chalice Doubles as the ‘Ultimate Connected Device’ in New Ad by VaynerMedia

Stella Artois Chalice Doubles as the ‘Ultimate Connected Device’ in New Ad by VaynerMedia

 While Apple is releasing its latest version of the iPhone, Stella Artois is touting its own connected device, but one that is decidedly analog. Titled ‘Meet The Ultimate Connected Device,’ the video playfully spotlights the features of the Stella Artois Chalice, all which have been meticulously designed to help people stay connected using the […]

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