More than a third of Brits (36 per cent) now choose beer over wine as their preferred beverage when dining, according to new research from speciality beer Leffe, indicating it may just be giving wine a run for its money at the table. The UK’s favourite beverage, great beers are best associated with the pub, however […]
AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the […]