Budweiser is bringing back Dream Goal, its hunt for the greatest amateur goals from across the country. 2016 will see the addition of Liverpool FC legend Jamie Carragher to the judging panel, alongside top pundit Jamie Redknapp and broadcaster Ed Chamberlin. The trio feature in a brand new Budweiser Dream Goal launch ad celebrating the goal-scoring […]
AB InBev UK has launched Beck’s Blue Lemon – a great tasting alcohol-free beer brewed to give consumers the same crisp, fresh taste of Beck’s Blue, but with an added twist of lemon. The launch follows the announcement of AB InBev’s Global Smart Drinking Goals, with the leading brewer committing to ensure that at least […]
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni and Grolsch days after Danish brewer Carlsberg confirmed that it wouldn’t be investing in the brands. According to Japanese newspaper The Yomiuri Shimbun, Asahi’s bid for the two brands that AB InBev is planning to sell off following its takeover […]
Camden Town Brewery announced that it is partnering with Anheuser-Busch InBev (AB InBev) to pave the way for further growth and expansion. The partnership will enable Camden Town Brewery, the London-based producer of Hells Lager and Gentleman’s Wit, to expand its operations, bringing more of its popular canned, bottled and kegged beer to more people. […]
New research released today by AB InBev UK reveals the growing popularity of alcohol-free beer amongst the British public. Nearly a third of Brits (31%) have now tried alcohol-free beer, one in ten women (10%) are enjoying it on a weekly basis and 18% of Londoners are drinking it whenever they go out, with Londoners being […]
The Beer Bakery, a week long pop up, will open its doors on Tuesday 27th October to serve up a never tasted before, limited edition range of beer breads inspired by, and created using ingredients found in some of the world’s most popular beers, including Stella Artois, Budweiser, Leffe, Becks Vier, Hoegaarden and Corona. These […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range, building on the brand’s premium and innovative offering within the market and capitalising on the resurgence of the can across on-trade. Featuring a disruptive design with the brand’s logo taking centre stage, the new 330ml can is lighter, […]
Stella Artois Cidre announced the launch of two new variants, Stella Artois Cidre Peach and Stella Artois Cidre Elderflower, which join its product portfolio and expand the range to five different varieties. The new flavours will launch in the on and off trade demonstrating Stella Artois Cidre’s on-going investment and continued expansion in the flourishing […]
More than a third of Brits (36 per cent) now choose beer over wine as their preferred beverage when dining, according to new research from speciality beer Leffe, indicating it may just be giving wine a run for its money at the table. The UK’s favourite beverage, great beers are best associated with the pub, however […]