A birthday is an occasion to celebrate, a day to make special wishes come true. No brand knows this better than Wells Enterprises, Inc., makers of Blue Bunny ice cream.
To commemorate it’s own special birthday, the ice cream maker has aligned with Make-A-Wish to ensure its 100th birthday wish comes true – that 100 kids with life-threatening medical conditions have their wishes granted.
The 100 Years, 100 Wishes program, launching on World Wish Day, April 29, is a celebration of Wells’ 100th birthday and a gesture of gratitude to the fans and families that have included Blue Bunny ice cream in their family moments throughout several generations.
World Wish Day celebrates the anniversary of the wish that inspired the founding of Make-A-Wish. The launch of 100 Years, 100 Wishes on this special day celebrates the 100 more kids and families whose lives will be enriched with hope, strength and joy through the wishes Wells will help grant across the country.
Wish-granting events will take place nationwide during the coming weeks and months, each celebrated and continuously captured throughout the year with photos and videos on 100Years100Wishes.com.
Join the celebration and lend support to the 100 wish kids by signing the Wish Card at 100Years100Wishes.com. The collection of signatures and messages will be delivered to each of the 100 wish kids on Wells’ birthday, October 24.
“Wells and Make-A-Wish have a unique connection and alignment in values. Simply put, we both work to bring more joy and smiles to families,” said Mike Wells, president and CEO of Wells Enterprises, Inc.
“We believe that the best wish isn’t just the one you make, it’s the one you give, and I’ve been fortunate to see first-hand the power and impact a wish has on Make-A-Wish kids and how a wish-come-true can make life better for everyone involved.”
According to a 2011 Wish Impact Study, parents of wish kids said wishes gave their kids renewed strength to fight their illnesses, and that the experiences helped bring the entire family closer together.
Further, 89 percent of medical professionals – doctors, nurses, social workers, and child-life specialists – said that wish experiences have the ability to influence the physical health condition of wish kids.
“Wishes are more than a nice thing – they can be life-changing experiences for wish kids, their families, friends, communities, and the supporters and sponsors, like Wells, that help make those wishes possible,” said David Williams, Make-A-Wish America president and chief executive officer.
“Through the 100 Years, 100 Wishes program, Wells is transforming ice cream into more than just a favorite treat. We are thrilled to join Wells in celebrating its 100th birthday and granting 100 wishes together for kids with life-threatening medical conditions.”