Industry Veteran Takes The Creative Reins At Leading Food And Beverage Marketing Agency quench
Pavone Group, which includes the award-winning food and beverage marketing agency, quench, has named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan will play a pivotal role in the agency’s planned expansion of team members, client roster, and capabilities to drive the company’s next phase of growth.
Pavone Group is an independently held group of vertically integrated, niche agencies serving the needs of distinct categories with deeply relevant expertise. Each agency shares resources and insights to benefit client needs. Agencies within Pavone Group include quench (food and beverage), Vigor (restaurant and hospitality) and Varsity (senior services), and the flagship agency, Pavone.
With a career at top creative agencies for renowned global brands, Meehan is a proven catalyst for client transformation. He has worked with leading food and beverage brands like Hellmann’s, Whole Foods, Frito-Lay, and Bacardi. At McCann Worldgroup, Detroit, as Chief Creative Officer from 2019, he expanded the office from two to nine accounts and from 30 to 80 staff in under three years. His leadership resulted in notable campaigns, including two Super Bowl ads for GM featuring Will Ferrell and Mike Myers as Dr. Evil.
Meehan’s arrival marks a pivotal step in quench’s growth strategy, bolstering its ability to deliver bold creative for food and beverage brands while underscoring its position as a fast-moving, independent agency alternative to the stagnant holding company model.
“We’re doing what the publicly-traded holding companies are trying to do,” John Bassounas, President, quench, notes. “We’re building a specialized, vertically-oriented agency, with world-class teams designed to stay nimble, responsive, and focused on growing our clients’ brands. Chuck’s passion for our vision is proof that what we’re building is working and getting noticed.”
Meehan’s top priorities at quench will be driving new business growth, elevating the quality and impact of client work, and building a renewed creative culture across the agency’s offices in Philadelphia, Atlanta, New York, and Harrisburg, Pa.
For Meehan, the future belongs to indie agencies with deep category focus, and quench is leading that charge.
“It’s a good time to be an indie agency with category expertise,” said Meehan. “Brands today want to work with agencies that are nimbler, lighter, and more specialized. When we go into a pitch against more general agencies, I can see the CMO’s eyes light up when they realize just how deep our understanding goes. The real energy today is with independent agencies like quench. They’re rewriting the rules of what agencies can do for clients. I’m here to help push those boundaries even further.”
Bringing Large Agency Experience To Indie:
Meehan’s career highlights include leadership roles at some of the industry’s most respected agencies—Hill Holliday, Hal Riney & Partners, davidandgoliath, GSD&M, Publicis, BBDO, and Doner. Prior to joining quench, Meehan co-founded his own creative studio, Unlikely Story, serving clients such as Sydney Beer, Ryder, and Texas A&M Rellis.
For Meehan, the key to agency success is simple: “You get like-minded people who have that drive to do great work. That’s the only way it happens. If you get the right people in the right place, and everyone rowing in the same direction, magic happens.”
quench’s DNA is rooted in building and evolving iconic food and beverage brands, with a relentless drive to spark big ideas and fuel client growth. It’s a philosophy echoed by CEO Michael Pavone.
“At quench we only do one thing: we build and evolve iconic food and beverage brands. We tell stories and we get results,” said Pavone. “That’s what we do as an agency, and it’s what Chuck has done for his entire career. His focus on client growth is why he’s here. Because when our clients grow, we grow.”
Source: quench
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