Opinion Piece by OXO Packaging
Whatever product an individual purchases, the actual journey starts with the unboxing of that item. Once he/she gets their hands on the packaging, it delivers the utmost appeal, which can be either top-notch or below average. If it’s beyond expectations, these plants are the seed of the brand’s worth in customers’ minds, whereas the opposite of it is very uncertain and can let the company lose its value.
That’s why the presentation aspects of the brand rely on the packaging features. While unboxing comes first, right after the box’s physical appeal. It includes how the box’s open/closing mechanism works and if the user has to go through a complex process just to extract the product from the box. If you’re unsure as a brand, don’t worry.
Here in this article, we’ll explore some of the top styles for packaging that are aimed to provide a reliable packaging solution and ensure the presentational aspects aren’t compromised at any stage. So, read on to know more.
Importance of Box Style for Packaging
No matter how fancy or futuristic the box you craft for your brand. If it’s functionally poor, it won’t deliver any real value to your customer base. It should be simple, practical, and hassle-free. Some of the perks it offers are:
- Easy to Use: Before the box is tested on the user’s hand. Do your research on whether it’s handy or demands more effort to hold it. If the box is easy to carry, it means this reduces the handling complexities and even enhances the appeal for the actual consumers.
- Acts as a Gateway: The closure mechanism aims to provide a pathway to put and extract the products from inside, without blocking the room entirely. This means if the product has more vertical dimensions, then the opening area of the box must have enough space to extract it in one go.
- Secure the Product: For snug-fit boxes, there’s no chance of the product falling at all. But still, the box’s structure, including the bottom and top, should complement its safety. This means even if any of the spots get damaged, the rest of the parts should stay in ideal condition, leaving no risk of any damage.
- Must be Sleek or Thick: The style of the box depends on the product’s size, but if it’s undefined, then crafting a custom box gets tricky. That’s why it should be either compact or widespread to ensure the inserts fit well inside and provide ideal room for the product.
User-friendly Styles for Packaging Boxes
Below are some of the top options you can consider to raise your packaging game to ensure customers always go for your brand.
- Tuck End Boxes
First, we have the custom tuck-end boxes, which are famous for being versatile in nature. These lightweight boxes cater to a range of products for packaging purposes. The structure of these boxes is simple but practical to provide a durable closure mechanism without demanding much effort. While two of the most common options you can choose from are:
- Straight Tuck Boxes: Each tuck box has two closing sides. One at the top and the other at the bottom. Both are crucial to make the boxes work ideally.
- Reverse Tuck Boxes: In reverse tuck boxes, the second flap is always in the opposite direction to the first one. Most of the products that benefit from this packaging are tech gadgets, cosmetics, and retail items.
- Auto Bottom Lock Boxes
As the name sounds. An auto bottom lock box features a quick closure mechanism from the base as soon as the product hits the surface. This thoughtfully crafted box is built to provide utmost reliability for shipping and logistics. Where other packaging options are unreliable due to damage to the product, this one ensures the state of the product remains top-notch.
Likewise, the sophisticated closure keeps the structure of the box in a sturdy position without getting deformed due to the load on it. That’s why it stands out as a functional as well as appealing box made from paper-based materials.
- Gable Style Boxes
What comes to your mind after reading the word “Gable”? A roof? Well, that’s how a gable box structure is all about. It features a flipped “V” style, which is famous for being an ideal option for packaging needs. For retailer brands that offer takeaways, these boxes are the top pick for them as the handle integration on the top of it reduces the handling hassles.
- Sleeve Slider/Drawer-Style Boxes
Another creative packaging option we have is the sleeve slider boxes, which can be opened and closed by just pushing the box from either side. Both of the ends are open while the front of the box may have die-cut windows, allowing the see what’s packed inside.
Similarly, the drawer-style box has the same features, but one (back) side is blocked; the only option to open/close the box is the front, mimicking the real drawers. Also, the forward side may be integrated with a handle that enhances the looks and provides hassle-free opening rather than guessing or finding the right spot to open the box.
Start with Trusted Packaging Company, Not the Way Around
Evaluating all of the packaging aspects independently isn’t a piece of cake, especially when your brand is struggling to thrive in the competitive market. You may have to put your attention on other aspects that bring the sale. If you delve into the packaging, this may result in no time left for your actual growth.
Meanwhile, it’s not only your concern but also that of any other players who are giving their best to establish their space in the market. That’s why partnering with a reliable packaging company is your gateway to rank on the top spots rather than trying and failing again and again.
Source: OXO Packaging
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