Wine Creatively Packaged in Paint Buckets to Show How it Turns Teeth Purple

Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of Beaujolais—is released. To mark the occasion, Lithuania-based ad agency McCann Vilnius creates a limited edition wine packaging.

In 2013, they decided to “reimagine the function of wine” and realized that not only does it make one drunk, it also stains one’s teeth and lips purple.

Inspired by this, they created a clever packaging that lets you dispense wine from a paint bucket—it even comes complete with a typical paint label and instructions on how many glasses of wine would turn your teeth into the “desired’ shade of purple.

  Alcohol, Beaujolais Nouveau, Beverage, McCann Vilnius, Packaging Design, Paint Box, Wine