Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]
Clever Coffee Ice Cubes Campaign Features Paid And Organic Social Posts, And User/Influencer Generated Content Launches Every year, millions of iced coffees are bought with high hopes, but with their ice melting, you’re eventually sipping a bland, lukewarm, watered-down puddle that tastes like betrayal. And most people end up throwing half of their coffee out. […]
Industry Veteran Takes The Creative Reins At Leading Food And Beverage Marketing Agency quench Pavone Group, which includes the award-winning food and beverage marketing agency, quench, has named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan will play a pivotal role in the agency’s planned expansion of team members, client roster, and capabilities to drive […]
Chocolate Milk Stout Re-introduced for Winter Following its success in 2024, alcohol-free pioneer Nirvana Brewery has brought back its Chocolate Milk Stout (0.5% ABV) in time for the advent of winter. Flavoured with dark chocolate and vanilla, head brewer James Rabagliati has again produced what he describes as a ‘decadent’ stout with an ‘indulgent’ richness. […]
THE GYM KITCHEN is returning to the festive ad scene, alongside the biggest names in FMCG, with a fresh creative that celebrates the age-old magic of Christmas through a modern-day lens – starring Santa as a social media influencer! The Gym Kitchen’s festive advert “A New Kind of Christmas” explores modern family connection – shining […]
McDonald’s and communications agency Ready10, alongside marketing agency TMS, today launch the McDonald’s ‘draw how you feel meal’ where, for the first time ever, McDonald’s iconic Happy Meal® boxes will be blank to encourage children to express their emotions and unleash their creativity. Following last year’s Cannes Lions-winning campaign which saw the removal of the iconic smile from the boxes as a conversation starter for kids and their families to discuss their feelings, this […]
Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose. The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican […]
London-based brand and packaging design agency Greatergood® Brands has unveiled Reformed Characters – a bold new brand shaking up the alcohol-free drinks category. Conceived and created entirely in-house, Greatergood® developed every aspect of the launch: from brand naming, strategy, and positioning, through to packaging design, retail strategy, and integrated marketing. Reformed Characters is a premium range of alcohol-free botanical […]
The campaign, created for KFC Spain, draws on the search for loose change in everyday places to highlight the price of KFC’s Chollazo Menu for €3.99. The project includes four 20” spots and 10” and 6” adaptations, postpacks, and radio spots. Creative agency PS21 launches “El Chollazo” for KFC Spain, a campaign that turns everyday […]
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three entirely new chapters addressing […]
