NEW PENFOLDS MASTERBRAND CAMPAIGN UNVEILED IN 180th YEAR.

NEW PENFOLDS MASTERBRAND CAMPAIGN UNVEILED IN 180th YEAR.

Created in partnership with Casa Colombo and MONKS. This week Penfolds unveiled a new global Masterbrand campaign. Anchored in Penfolds DNA, the new campaign is underpinned by Penfolds Venture Beyond platform. A shift in direction for the brand, the creative campaign was developed with MONKS. Encapsulating the power of blending and Penfolds unwavering conviction, the new Masterbrand campaign […]

GUINNESS MAKES ITS PREMIER LEAGUE DEBUT WITH BIGGEST-EVER GLOBAL CAMPAIGN THAT CELEBRATES OUR LOVE FOR THE BEAUTIFUL GAME

GUINNESS MAKES ITS PREMIER LEAGUE DEBUT WITH BIGGEST-EVER GLOBAL CAMPAIGN THAT CELEBRATES OUR LOVE FOR THE BEAUTIFUL GAME

As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]

Scarecrow M&C Saatchi collaborates with Rajiv Rao to create a quirky new World of Mexican Chilling for Cristos Wafers.

Scarecrow M&C Saatchi collaborates with Rajiv Rao to create a quirky new World of Mexican Chilling for Cristos Wafers.

The agency also conceived a chilled out Cristopher who is arguably the second-ever human brand mascot of Indian advertising, after Onida’s Devil. Gopal Snacks Limited is the 4th largest manufacturer of ethnic savouries with a market cap of ₹4324 Cr. It is also the largest Gathiya manufacturer in the world by market share. (India Fiscal 2023, Source: […]

Citizen Spritz Launches New RTD Spritz Range, Meeting Growing Demand for Flavourful Non-Alcoholic Alternatives

Citizen Spritz Launches New RTD Spritz Range, Meeting Growing Demand for Flavourful Non-Alcoholic Alternatives

Citizen Spritz announce the launch of its ready-to-drink (RTD) non-alcoholic spritzes. Following Citizen Spritz’s initial launch of full-size instant spritz mixes in bottles in early 2023, this new venture marks the brand’s entry into the burgeoning RTD market, catering to consumers seeking convenient and flavourful non-alcoholic options. With RTDs becoming increasingly popular among consumers moderating […]

HILLTOP HONEY APPOINTS GU’S KATE UTTING AS ITS FIRST MARKETING DIRECTOR

HILLTOP HONEY APPOINTS GU’S KATE UTTING AS ITS FIRST MARKETING DIRECTOR

Hilltop Honey, the UK’s second-largest honey brand, today announces the appointment of Kate Utting as its first Marketing Director as it continues to expand and strengthen its leadership team to support its growth agenda.  An experienced FMCG marketer, Utting has previously held brand and marketing roles at Gu Puds, Pepsi Co’s Quaker Oats and Twinings where […]

LIQUORICE HERO FLYERS BUILDS ON ITS IMPRESSIVE GROWTH WITH THE LAUNCH OF ZINGY CHERRY

LIQUORICE HERO FLYERS BUILDS ON ITS IMPRESSIVE GROWTH WITH THE LAUNCH OF ZINGY CHERRY

Cult liquorice pioneer, Flyers is adding a bespoke, Zingy Cherry to its existing stable of Sour and Fruity Flavoured liquorice sticks.   Born way back in 1946, this childhood classic is enjoying meteoric growth on account of its unwavering generational appeal to liquorice lovers of all ages and more inquisitive sweet enthusiasts who enjoy the delicious […]

Impero wins Aspall Cyder brand work

Impero wins Aspall Cyder brand work

Aspall Cyder – the number one super premium cider brand in GB* owned by Molson Coors Beverage Company, has appointed independent creative agency, Impero to handle its advertising account. Aspall Cyder is a 300-year-old brand, which has been pioneering a better class of Cyder on the same site in Suffolk since it first launched in […]

Cool off this summer with Boundless Brand Design’s latest indulgent Frozen Sundae launch with Gü Desserts!

Cool off this summer with Boundless Brand Design’s latest indulgent Frozen Sundae launch with Gü Desserts!

Gü – masters of the indulgently layered desserts delivers a new way to enjoy the ultimate Friday night treat, with the launch of their latest luxurious innovation, the Gü Frozen Sundae range. The iconic brand’s entry into the frozen dessert category is driven by a notable increase in home indulgence over the past three years, […]

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