At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
ZOE, the science and nutrition company, is on a mission to improve the health of millions by helping people make smarter food choices. Already well-known for their personalised nutrition guidance & technically advanced at-home tests with distinctive yellow branding, such as their connected skin patches, as sported by Dragon’s Den investor, Steven Bartlett. ZOE are […]
New integrated campaign is part of Brooklyn’s ‘Brewing for Impact’ initiative aiming to spotlight the ancient, drought-resistant grain fonio Carlsberg has teamed up with Brooklyn Brewery to launch an integrated campaign surrounding a world first 100% fonio beer, made without the use of any barley or bittering hops. The beer, brewed in the Carlsberg Research […]
It’s a consistent truth that best practices and ideas fostered within human food and drink often make a seamless transition into the thriving world of ‘pet parents’ and their four-legged friends. For example, a staggering amount of NEW petfood innovation can trace its beginnings back to the pandemic, a by-product of health-conscious humans reviewing and […]
Supermarket Aldi is rolling out its rich, ultra-creamy NEW Roosters Macaroni Cheese (£1.49, 200g) as part of its Roosters range which is back by popular demand to rival high street restaurant, Nando’s. Launching on 25th July, shoppers’ hearts are sure to melt not only from the gooey goodness, but the un-cheddar-bly satisfying price as well. Even better, shoppers can pair this […]
Introducing Tenzing Natural Energy‘s latest innovation: the Super Natural Energy can. An out-of-this-world way of getting your plant-based energy fuel while staying planet-positive. The Fiery Mango can pushes the boundaries of natural energy. With 200mg of natural caffeine and a extraordinary super-ingredient, cordycepsit takes the crown as the most badass, powerful energy drink on the […]
Introducing carton packs that stand out on shelf Sole-Mizo, part of the Bonafarm group and leading brand in the Hungarian dairy sector, has partnered with SIG to install a state-of-the-art SIG Midi 12 Aseptic filling machine to fill a wide range of Sole-Mizo dairy products in two of the most appreciated SIG packaging formats: SIG […]
The Glendronach Distillery, renowned for its exceptional single malt Scotch whisky has launched a new global brand campaign, “Raise Expectations,” developed and executed by strategic creative agency Southpaw and shot by photographer & director Rankin. The campaign tells the compelling story of its unique liquid – a robust Highland spirit matured in rare Spanish sherry casks from […]
McDonald’s Austria has launched a new integrated brand campaign celebrating the power of McDonald’s when it comes to connecting and uplifting its customers – turning everyday moments golden. “Best Friends”, created by DDB Vienna, launches today with a hero 60” TV spot. Directed by Micky Suelzer, the film follows the journey of a McDonald’s order, where […]
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]