Birds Eye is unveiling a new creative platform and multichannel campaign for its Steamfresh® range of healthy meals. The campaign, developed by elvis and sporting the tagline “Goodness That’s Steamy!”, will exhibit a new, playful tone of voice for the Steamfresh® brand, helping to drive awareness of the new Steamfresh® Meals which launched in March […]
Beardwood&Co., a NYC-based branding agency, is proud to announce its collaboration with Al Fresco All Natural, the beloved name in quality chicken sausages, to launch a dynamic new brand world. This initiative is set to redefine the chicken sausage aisle and beyond, infusing it with vibrant energy and a personal touch. Many consumers view chicken […]
Tonight, the nation will be treated to the kick-off of KFC’s biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90” slot. Kate Wall, Marketing Director at KFC said: ”We believe wholeheartedly in chicken at KFC. It’s […]
Photo Credit: Tara Clark Today, two of the UK’s leading carbon reporting and reduction systems, Mondra and Manufacture 2030, announce they will be uniting in a bid to create a new level of interoperability across both software platforms. The partnership has been formed to simplify the carbon reporting and management process for grocers, brand owners and […]
Tiba Tempeh is now the world’s highest scoring B-Corp™ in the meat-free category with a significant impact score of 108.8. The company is also the 8th highest-scoring UK food B-Corp from over 170 certified UK Food B Corps. B-Corp certification recognises companies that meet high standards of social and environmental performance, accountability and transparency. Tiba […]
New work aims to shake misconception that tofu is complicated and time consuming to cook Yorkshire-based The Tofoo Co aims to tackle tofu’s image problem as a complicated ingredient with a new out-of-home campaign that highlights how quick and easy it is to cook. Also running across social channels and on selected Tofoo’s distribution lorries, […]
Dairy specialist innovates the market with packaging solutions from SIG Leche Celta, one of Spain’s leading dairy companies and a benchmark in the manufacture of liquid milk and dairy products, is the first in Spain to use SIG MidiFit 1L aseptic cartons to offer its high-quality UHT dairy products in a convenient and differentiating packaging […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
When you’re a bustling challenger brand, success is often defined, not simply by the company you keep but the larger influence groups you become part of, which helps explain the immense sense of pride Popcorn Kitchen feels today having secured B-Corp status (June 24) to become part of an increasingly vocal 2,000 strong family of […]
Bristol-based herbs, spices and ingredients brand Bart is on a mission to put the joy and romance back into the category with its latest refresh. The new brand design, created by award-winning The Space Creative, aims to inspire home cooks by delving into the rich history and origins of each ingredient. The packaging pays homage […]