Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
McDonald’s is celebrating all those surprising moments McDonald’s customers love about fries with a new campaign created by global marketing agency tms. The “Surprize Fries” campaign sees McDonald’s unleashing millions of feel-good prizes with every medium or large fries, inviting customers to “Peel your fries, to get a surprize!”. Each order of fries will come with a […]
The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Innovative smoothies and soups in SIG SmileSmall carton packs ITO EN, a key player in Japan’s beverage industry, innovates the market with the launch of two premium beverages with bite-sized pieces in SIG SmileSmall carton packs, made possible by the SIG Drinksplus technology integrated in the SIG SmileSmall 24 Aseptic filling machine. The two new […]
Snacking biscuit challenger, Good Guys Bakehouse, has raised £550k to fuel retail growth for its biscuit melts range. The raise was driven by heavyweight FMCG angel investors including Nick Bunker – Non-Exec Chair of Spar Retail UK and ex MD of Pladis UK and KP Snacks, David Bell – Chair of Hackney Gelato and ex […]
The UK’s leading flatbread brand has launched its first integrated campaign today. Created by independent full-service agency Recipe, the new campaign introduces the bold, playful tone of the brand through attention-grabbing visuals across TV, OOH, DOOH and social. Deli Kitchen is the largest brand in the flatbread category. Their products are stocked in all major […]
Premium milkshake brand, Shaken Udder, launched a new marketing campaign on Monday 20th May that injects light-hearted fun into common ‘grown-up-isms’ including office-talk, such as “by end of play”. The campaign showcases the brand’s core range of on-the-go 330ml milkshakes that come in seven different flavours including Chocolush, Vanillalicious and Strawberry Dream. The creative shows […]
Homedough Pizza, the ‘restaurant quality’ pizza startup with listings across London has partnered with advertising Insiders Studio, as the agency takes a stake in the brand to drive its growth, launch its investment drive and help take the brand national. Homedough launched in February 2023, already sells out in its listings across London – in […]
With Ready to Drink Coffee trending, Lost Sheep Coffee – the brand behind the UK’s first speciality grade airtight Nespresso Compatible Eco Pods – is launching a new range of barista quality, speciality grade ready to drink canned iced coffees that can be traced from farm to can. The New! Lost Sheep Coffee Iced Latte […]
B&B studio has worked with founder Caragh Keane to create SUPERKEEN, a food and wellness brand designed to support an anti-inflammatory lifestyle. Inspired by Caragh’s own diagnosis of auto-immune disease lupus, and her experiences with the ‘Auto Immune Protocol’ (AIP) way of eating, SUPERKEEN is launching with a range of allergen-free cereals powered by tiger […]