In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work […]
Aimed at attracting new Gen Z audiences, the newly modernised look pulls the iconic non-alcoholic drink firmly into the social landscape of today. London-based brand design agency Bloom has created a dynamic new visual identity for J2O, using the lens of modern socialising to redefine the iconic brand for a new generation while still appealing […]
HIGH-PROTEIN meals trailblazer, The Gym Kitchen, has secured an exciting come-back of its much-loved Cherry Bakewell Yogurt, launching for the first time in Asda, together with new listings of the brand’s Banoffee Pie Yogurt and best-selling Chicken Bites Grazing Packs. Back on the market by popular consumer demand, The Gym Kitchen Cherry Bakewell Yogurt launches […]
Last year, phase one of the “Love the Taste” campaign drove a 15% increase in shoppers, and now it’s back and bigger than before Today, beloved soft drink Vimto announces the second phase of its award winning “Love the Taste” campaign across the UK. Featuring bold creative and a multi-format media plan created by Wavemaker […]
Greatergood® Brand Design Agency has partnered with Oh Raw! on the brand and packaging design for their new range of freeze dried fruit and vegetable snacks. A Fresh Name and Logo Greatergood® led the project with the creation of the brand name “Oh Raw,” reflecting the brand’s celebration of unprocessed ingredients, raw ingredients. The brand features bold […]
Creative branding studio Kingdom & Sparrow has partnered with Bristol-based craft brewery Arbor Ales to deliver a bold and vibrant brand refresh, coinciding with the brewery’s national supermarket rollout in M&S stores, and South West rollout in Tesco and Sainsbury’s. Since 2007, Arbor Ales has been a mainstay of Bristol’s independent beer scene. Known for their adventurous brews and […]
Kingsley Beverages UK has launched its value own- brand ‘Kingsley’ soft drinks in Heron Foods to target heatwave spenders. The Peterborough-based drinks business has listed its Cola, Cherryade, Orangeade, and Lemonade in 2 Litre bottles (RRP 80p) and multi-packs of six 330ml cans (RRP £2.00). The drinks will be hitting shelves across the country from […]
In a new campaign we’re introduced to YUMBO, a brand-new, bigger, bolder, meatier meat stick option from Carl Buddig & Co. The humorous campaign hinges on an unexpected “meathead” – flipping the meaning from swole gym bro to anyone with an unapologetic craving for meat – and plays on the jumbo size of this new product to […]
Independent creative agency Impero is launching a powerful new campaign urging businesses to donate one hour of their employees’ salaries to UK food banks, in an attempt to counter child food poverty in the UK. The Lunch Hour Sacrifice presents a striking and uncomfortable visual narrative, depicting the heartbreaking realities of what children in the UK […]
Company’s Charity Focus Goes 100% UK-based Nurture Brands, the fast-growing ethical FMCG group, has switched its charitable donations to focus exclusively on UK-based FareShare – the country’s leading food redistribution charity. Previously the company had supported – via its membership of ‘1% for the Planet’ – a range of both UK and international charities. The […]