By Jenny Stanley Recently, I hosted a webinar with industry experts Güneri Tuçgu from r-pac International and Randi Boehner from Digimarc, and the conversations we had reinforced some critical truths about proving business value in this space. I’ve spent years helping brands navigate the world of connected packaging. Having seen campaigns deliver three minutes of […]
The latest yesteryear treat rethought by Stockley’s is Treacle Toffee, otherwise known as Bonfire toffee, on account of its cult popularity during Victorian Guy Fawkes celebrations. The re-emergence of this altogether more involving, adult-leaning treat with a rich, earthier taste ties in perfectly with Stockley’s ongoing commitment to giving fresh impetus to yesteryear, nostalgic classics […]
Boundless Brand Design unveil its latest collaboration with the delightfully peculiar Hendrick’s Gin: The Whimsical Watering Can. Exclusively available in Global Travel Retail, this unconventional gift pack reimagines the gifting experience, capturing the essence of Hendrick’s signature eccentricity. Designed to stir curiosity and spark joy, The Whimsical Watering Can is more than just a vessel, […]
The reality of mealtimes with little kids has been captured and celebrated in a humorous new OOH activation by healthy children’s food brand Little Dish. The ad, created by Insiders, uses the bright and colourful Guaranteed to be eaten by kids* creative from the brand’s recent OOH campaign – but takes the idea one step further. The […]
Pioneering partnership brings sustainable, tech-driven dairy innovation to the mainstream In a significant leap for sustainable food innovation, Dutch retailer Albert Heijn has this week launched a new range of dairy and plant milk blends – a major first for the European retail sector. Behind this industry-defining move are two trailblazers in dairy and food-tech: […]
Supercharged Protein brand, Better Nature, has extended its gut-friendly, protein-packed tempeh range with a New! Mediterranean Tempeh block launching at Ocado. With 44g of protein per pack and a firm, juicy texture, the New! Mediterranean Tempeh is a great protein swap for chicken to power up summer salads, BBQs and pasta dishes. Better than chicken, it’s also […]
Realfoods by Organico’s ongoing commitment to champion the pantry ‘glow up’ with simple yet stylish organic goodies has resulted in yet another Organico 1st this June with the business’s making its first foray into crunchy, sweet biscuits that are as adept accompanying your favourite hot beverage as they are being munched in splendid isolation. Organic […]
The arrival of It’s The Dog’s within the UK’s discerning dog treat scene could well prove to be a game-changer within the wider pet food category, tackling the age-old conundrum of ambiguous ingredient decks and highly processed foods. The reason being that It’s The Dog’s is the young, waggy-tailed sibling of The Protein Ball Co, a […]
By: Mike Perry In the cluttered world of social media, with its cruel and ever-shifting algorithm, brands are losing out when it comes to creating social moments and forging genuine connections with consumers. Starbucks, however, might have figured it out. Well, they might have re-figured it out. Facing lagging sales, the brand tasked baristas with writing simple, […]
Hot on the heels of Hive Mind’s recent 4-strong Honeyade launch, which sought to throw its weight behind the all-natural soft drinks debate, whilst placing best-in-class British honey back on the map, Hive Mind has taken a second significant step for ‘classic drinks rethought’ with the eagerly anticipated launch of its Sparkling Meads within Marks […]