When you’re a bustling challenger brand, success is often defined, not simply by the company you keep but the larger influence groups you become part of, which helps explain the immense sense of pride Popcorn Kitchen feels today having secured B-Corp status (June 24) to become part of an increasingly vocal 2,000 strong family of […]
Bristol-based herbs, spices and ingredients brand Bart is on a mission to put the joy and romance back into the category with its latest refresh. The new brand design, created by award-winning The Space Creative, aims to inspire home cooks by delving into the rich history and origins of each ingredient. The packaging pays homage […]
UK Wholefoods listing goes live with more high profile listings to follow… June 2024 sees Australia’s leading complete meal powder provider vybey make its 1st foray into UK bricks & mortar retail with its ground-breaking brain care nutrition range courtesy of Wholefoods. Founded by Scottish entrepreneurs Gordon Belch and Rory Paterson, vybey was born from […]
Kallø, the natural food brand owned by Ecotone UK, is set to launch a new range of organic stock pots in delicious Chicken and Vegetable flavours into Waitrose (RRP £2.50). The UK’s number one organic stocks brand, is looking to fill a gap in the category for a stock pot that appeals to an eco-conscious […]
This June sees Three Robins extend its award-winning oat milk range with the launch of two game-changing, oat milk-based smoothies for 3-12 year olds, offering the holy grail of health, taste, and convenience. If that wasn’t exciting enough, these fibre-rich smoothies have no added sugar and are packed with beneficial veg (carrot, parsnip, courgette & […]
Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
McDonald’s is celebrating all those surprising moments McDonald’s customers love about fries with a new campaign created by global marketing agency tms. The “Surprize Fries” campaign sees McDonald’s unleashing millions of feel-good prizes with every medium or large fries, inviting customers to “Peel your fries, to get a surprize!”. Each order of fries will come with a […]
The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Innovative smoothies and soups in SIG SmileSmall carton packs ITO EN, a key player in Japan’s beverage industry, innovates the market with the launch of two premium beverages with bite-sized pieces in SIG SmileSmall carton packs, made possible by the SIG Drinksplus technology integrated in the SIG SmileSmall 24 Aseptic filling machine. The two new […]
Snacking biscuit challenger, Good Guys Bakehouse, has raised £550k to fuel retail growth for its biscuit melts range. The raise was driven by heavyweight FMCG angel investors including Nick Bunker – Non-Exec Chair of Spar Retail UK and ex MD of Pladis UK and KP Snacks, David Bell – Chair of Hackney Gelato and ex […]