Yakult is on a mission to transform gut health with the launch of a new influencer campaign, the Yakult Gut Love Breakfast Club, marking 90 years of friendly bacteria and gut health expertise since 1935. Quiet Storm, Yakult’s strategic and creative partner for the past decade, has developed the campaign to bring gut health to […]
Launching with Global Brand Ambassador and F1 driver, Charles Leclerc ahead of the Singapore Grand Prix, Chivas Regal Crystalgold is a crystal-clear, ultra-smooth spirit offering mixability, craft and flavour. Luxury Scotch whisky brand, Chivas Regal today announces the global launch of its groundbreaking spirit innovation, Chivas Regal Crystalgold – defying what you think you know […]
In an increasingly competitive market and turbulent times, Finnish chocolate brand Karl Fazer found a sweet escape that satisfies customers’ cravings like never before. Introducing a groundbreaking machine that combines cutting-edge AI technology with the irresistible desire for Finland’s most beloved chocolate. Just lock eyes with the Desire-a-Bar to trigger an unforgettable and mouthwatering experience […]
North-West based branding and packaging design agency Into the Light has completed a rebrand of the premium, global petfood brand Arden Grange. Arden Grange, whose parent company is Alphapet Ventures GmbH, chose Into the Light because they needed a specialist, strategic agency to update their brand and packaging without alienating a loyal consumer base of […]
With Scottish Food & Drink September already in full flow (an ambitious month-long celebration of Scotland’s world-class food and drink movement), the start of Autumn provides the perfect opening for Scottish Bee to unveil its latest festive favourite, Cranberry & Ginger Blossom Honey. Blossom honey, the humble hero of Scottish Bee’s last revelatory launch, a […]
Premium Pie Maker Higgidy to Serve Up Pies and Sides in London Pub Takeover Higgidy, the maker of delicious Pies, is opening a Pub, “The Higgidy Arms” – a dedicated pub for pies lovers – for one day only, at lunchtime on Thursday October 23rd. ‘The Higgidy Arms’ will offer hungry lunchtime diners the chance […]
Start-ups and SMEs can only succeed if supported by learned voices within the food and drink arena. For all their outer confidence and ‘take on the world’ bravado, no-one under-estimates the multi-layered ‘plate spinning’ complexity a new entrant faces carving out a distinct niche and standing one’s ground in the face of fast response brand rivals […]
This Isn’t Just A Ramen Dish. It’s a Cult Classic. Shoryu Ramen is about to make history. On 7th October 2025, Shoryu Ramen are bringing its interpretation of the cult phenomenon Jiro Ramen ラーメン二郎 to the UK. Exclusively available at Shoryu Carnaby St, Covent Garden, Regent Street, Soho, Shoreditch, Westfield Stratford City World Food Court, […]
Independent agency Brandon Consultants and the nation’s most iconic pizzeria brand, PizzaExpress, are pleased to share their latest project together: developing a new range architecture strategy and packaging design system for the brand’s new supermarket Specials range, plus a packaging redesign for its 9” Classic chilled pizzas. As the nation’s number one chilled pizza brand*, […]
Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]