Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
Its only 8 days to World Bee Day, a timely reminder to celebrate the hard graft of one of planet’s leading pollinators and industrious insects. As we know these frenetic stripey workaholics are vital for the everyday health of the planet’s eco system and food security, an enduring commitment that’s getting ever harder thanks to […]
A Taste of Morocco in Every Bite There’s something beautifully nostalgic about the humble biscuit. From buttery shortbreads to flaky scones, biscuits have long brought comfort and connection to everyday moments. At Raphia, we believe these small, sweet pleasures deserve to be celebrated—which is why we’re honouring National Biscuit Day (May 29th) in true Raphia […]
Denomination crafits a striking brand identity grounded in geological drama and artisan purity. In a category long dominated by Scotch conventions – paper labels, serif typography, heritage cues – a new force rises from Tasmania’s wild coastline to redefine luxury whisky. Introducing Cape Hauy, a brand that breaks free from category codes with brave creativity […]
Glenmorangie’s Pursuit of Passion Wine Cask Collection is a homage to their Director of Whisky Creation, Dr. Bill Lumsden’s dual passions of whisky and fine wine. A trio of exceptionally rare aged whiskies finished in casks from the famed wine regions of Bordeaux, Burgundy, and Piedmont. Glenmorangie is a single malt that is no stranger […]
May 25 sees artisanal chocolate producer Gnaw launch its 4-strong Impulse bar offer (35g) consisting of four involving milk chocolate flavours wrapped in vibrant fully recyclable wrappers. Popcorn & Peanut, Honeycomb & Caramel, Sticky Toffee Pudding and Seville Orange The arrival of a striking impulse offer has been central to Gnaw’s longer-term growth plans taking […]
With packaging design by Lonsdale, Ricard joins booming ready-to-drink market Pernod Ricard Group has launched Ricard, a limited edition alcoholic beverage that can be enjoyed straight from the bottle, with no mixing required. This the first ready-to-drink product featuring Pernod Ricard’s signature anise and liquorice flavoured liqueur, usually served diluted with water. Created by branding […]
THE NEW ‘NON-SWEET’ DRINK RANGE LAUNCHES NEW CREATIVE CAMPAIGN CANS, the new non-sweet drink brand that launched into the UK in March, has just unveiled the new CANS CREW – a team of animated characters who not only tell the brand’s story but also take on the role of its main ambassadors. With a focus […]
Warburtons, the UK’s largest bakery brand, continues its tradition of partnering with Hollywood royalty for its iconic storytelling adverts, unveiling Academy Award-winning actress Olivia Colman as the star of the latest ad, ‘The Inspection’. The campaign creative was developed by Joyful & Triumphant, with the support of McCann Manchester for social, and the advert was […]
Kimbo, one of Italy’s most iconic coffee brands, has secured its first listing with one of the UK’s mainstream grocery retailers, with products becoming available for the first time on Ocado. Ocado shoppers can now purchase Kimbo Napoli Ground and Kimbo Napoli Beans, each at £4.90 for a 250-gram pack. These two products will shortly […]