During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 3 in the series looks to envisage a healthier beverage and a more elegant […]
Boursin, the No.1 Indulgence cheese brand], has announced a flavoursome first, with an exciting new premium burger restaurant brand partnership, as British burger brand Honest Burgers launch the ultimate Boursin burger! Building on the success of last year’s summer campaign, which drove +9% value sales growth (vs 1YA[ii]), this year’s “We Summer, Oui Boursin” campaign continues to showcase […]
Originally ‘The Harry Pie Store’, Le Petit Pie was started by Claude Harry, a former chef in Michelin-starred restaurants in France and his wife Jenny. Made by hand in their kitchen in South-west London, the delicious pies and melt-in-your-mouth pastry gained The Harry Pie Store a loyal following and a listing with Waitrose in 2011. […]
Cheetham Bell have created a new TV commercial for sweet manufacturer Swizzels to launch their new Great British Puds Chew Bars. It will introduce for the first time – Mr Swizzels, the eccentric sweet inventor who excitedly reveals how he’s created his latest delicious product. Swizzels Great British Puds – 30 from Cheetham Bell on […]
Filippo Berio, the UK’s leading Olive Oil brand*, is launching an integrated advertising, PR and social media campaign to increase pesto consumption… beyond pasta.
The far-reaching activity represents a significant investment in category growth and includes a new television creative featuring Filippo Berio’s iconic music. Print ads reaching over 15 million adults will be published during July, August and September in targeted food titles and Filippo Berio has also created a pesto recipe book which will be distributed in […]
nutpods, an industry-leading coffee creamer company, has recently introduced a new product line: zero sugar oat creamer. Available in two varieties, Original and Cinnamon Swirl, these flavors follow a successful online-only launch of shelf-stable oat Original and French Vanilla, and are part of a rapidly increasing number of oat-based alternative dairy products. The new oat […]
- Football fans can put their UEFA Champions League knowledge to the test in a new interactive trivia deck on face-to-face social network, Houseparty in collaboration with Pepsi MAX -
Pepsi MAX is teaming up with Houseparty to build the app’s first custom trivia deck in an exciting new global partnership that launches today. To mark the highly anticipated return of the UEFA Champions League in August, Pepsi MAX and Houseparty have created the ultimate football deck based on UEFA Champions League trivia for fans. […]
By Louise Kennedy who is Strategy Director at Brandon Consultants
Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]
New variant claimed to be the brand’s best tasting bar yet
KIND, the UK’s fastest growing healthy snack bar brand, today announces the launch of what is claimed to be their best tasting bar yet, Salted Caramel Dark Chocolate (RRP: £1.50). Available in single bars, the newest flavour has secured strong early listings with Ocado, Amazon, Nisa and WHSmiths (travel and main estate) from mid July, […]
Salted Butterscotch Caramel Gourmet Popcorn – 80g A sweet, buttery, smooth classic flavour with a hint of sea salt. It’s buttery without butter, call that a magic trick! Suitable for vegans and Gluten Free. Blue Cheese Gourmet Popcorn – 60g A strong and creamy flavoursome mature blue cheese. For the savoury cheese fiends out there, […]
