Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
Overnight oats are one of the UK’s biggest growth areas – they’re amazingly good for you, delicious – and the top-searched UK food trend on TikTok with 70,300 monthly searches and a 49% increase year-on-year. But though most people love them, overnight oats are a faff to make. Enter Oat Cult: the UK’s first ready-to-mix […]
April 2025 sees Glasgow-based vybey advance its mission to spread positive vibes via the eagerly anticipated launch of its 3-strong range of plant-based, Complete Nutrition bars that takes all its invaluable plant protein learnings into on-the-go snacking bars. vybey’s NEW 3- strong bar offer includes: An indulgent, rich & fudgy Chocolate Brownie, A sweet yet […]
KP Snacks brand, Butterkist, settles into its seat in a new campaign which draws the viewer into tense dramatic cinematic moments and – just as dramatically – signs off with its trade-mark humour. The latest “Go grab the Butterkist” campaign, which is created by St Luke’s sees the brand take full ownership of movies, and will […]
Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]
Specialist drinks design agency Co-Partnership has given global wine brand Kim Crawford a timeless glow up. Kim Crawford is the #1 Sauvignon Blanc brand in the US with a portfolio of New Zealand wines that has earned over twenty prestigious 90+ scores from publications like Wine Spectator, Wine Enthusiast, and The Tasting Panel. The aspirational […]
Greatergood® Brand Design Agency has partnered with Oddbox on the design of their first retail product range – a line of fresh cooking sauces crafted from rescued vegetables. The Challenge: Differentiating Freshness in a Saturated Market Entering the retail space, Oddbox faced the challenge of distinguishing their fresh cooking sauces from the plethora of jarred options. […]
Independent brand design agency Vault49 is pleased to share the details of its partnership with Pronghorn in support of the launch of their new bourbon whiskey Edmonds Honor, an ultra-premium bourbon that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s. Aged […]
Fish4Ever, a small yet influential tin-to-table voice within sustainable, responsible fishing is proud after many years of polite jockeying to FINALLY add Cornish Sardines to its new look range for 2025. Probably best known for its award-winning, 100% pole & line tuna, which was once described by Greenpeace as ‘the best tuna in the world […]
Lost Sheep Coffee has extended its RTD Canned Coffee range with a new speciality-grade Iced Caramel Latte that is made by coffee roasters and is 100% traceable to origin. Joining the brand’s award-winning RTD Iced Latte and Iced Mocha, The New! Lost Sheep Iced Caramel Latte (with tasting notes of milk and butterscotch) is crafted with […]