SNICKERS’ new 360 campaign kicks off on TV, digital, social and public relations in January. At the centre of the campaign lies the brand’s latest 2019 innovation — new Creamy SNICKERS — now available nationally in Almond Butter, Peanut Butter and Maple Almond Butter. The new Creamy SNICKERS Bars feature everything fans love about the […]
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only has Busch been the beverage of choice by countless winners during their celebrations in victory lane, but Busch has been along for the ride for four decades dating back to the 1979 Daytona 500. Since 2019 […]
One of Scotland’s oldest distilleries, Tobermory, is celebrating its return to production following a 24 month intermission during which time the distillery team have been obsessively perfecting and crafting a new signature expression – Tobermory 12 Year Old. During the past two years, the Hebridean distillery has been on a journey of self-discovery taking inspiration […]
Australian Beef has launched the sequel to the popular ‘Australian Beef. The Greatest’ campaign to remind people that the greatest meat on Earth is 100% Australian. Continuing the song format of the first chapter, the campaign titled ‘The Greatest Meat on Earth. In the World’ directed by Nick Kelly of The Sweet Shop, sets out […]
Dry January is well and truly behind us, 71% of adults admit they eat ice cream as an indulgence opting for taste over calorie counting. Speakeasy is hot on the heels of this trend with the launch of three brand new flavour collaborations with award-winning craft alcohol brands, Lazzaroni and Conker Spirit. Launching in Ocado in […]
Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]
As one of the most heavily regulated categories, the spirits business has long been defined by mandated category norms and a reliance on traditional points of sale. However, as technology evolves and eCommerce reinvents retail, this disruption is starting to be felt by the spirits market as well. While spirit consumption has been dominated by […]
Independent, international design agency Cowan London has created a new design for Supreme Petfoods’ Selective range of food and treats for small animals. The award-winning Selective range of products is recommended by vets as it provides optimum nutrition for small pets. The range was developed to meet owners’ increasing demand for products tailored to the needs […]