Some things are so important they need a friendly reminder every now and then. Arguably, Distinctive Assets, and the whole Byron Sharp philosophy, isn’t one of them. The Ehrenberg-Bass Institute seems to have become a religion nowadays. Still, all too often, marketeers focus merely on the logo, colour, tagline and typography when discussing distinctive assets. […]
Beyond botanicals Kennet Crayfish Company launches a unique craft gin using crayfish claw shells and botanicals. The distilling process releases not only the sweet delicate taste of the claws but a crayfish oil that creates a new top-quality mellow gin, smoothing the edges of the botanicals and enhancing the flavour of mixers rather than competing […]
Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from We Love Cake range. We Love Cake’s ‘Squeeze the Day’ Chocolate Orange traybakes are gluten, wheat and milk free, packed with a zesty orange filling and topped with a delicate layer of chocolate. Hitting Sainsbury’s and Tesco shelves this month, We […]
Leading Italian food company, Cirio, today launches a TV advert specifically showcasing its tinned tomatoes range. Marking the first piece of work since being appointed, full-service communications agency krow Group, have created the campaign titled ‘Si’ featuring British chef James Martin to highlight the benefits of Cirio as the only farmer owned tomato brand. krow Group […]
The Prisoner briefed Co-Partnership to elevate low alcohol wine category perceptions with an intriguing low alcohol white wine to appeal to luxury wine drinkers seeking moderation—a design to break the mould and deliver the disruptive edge the brand is known for. The wine name Divulge means to ‘reveal’ and informs the concept of this low […]
Maison Perrier-Jouët, one of France’s most historic and distinctive champagne houses, has again partnered with James Cropper, to launch its newest, beautiful and sustainable case for limited-edition vintage cuvées, Perrier-Jouët Belle Epoque Cocoon Brut and Rosé. Following the award-winning Cocoon design created by James Cropper in 2023 for the house’s vintage cuvées, Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque […]
ManiLife, the premium peanut brand known for using the finest Argentinian peanuts, is expanding into the on-the-go snacking category with the launch if its new 25g peanut packs. This marks the brand’s first-ever venture into smaller portion formats, tapping into the growing demand for portable, high-quality snacks that deliver both convenience and taste. From 1st […]
Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
Gnaw extends reach into the hot beverage fixture with pioneering Mocha Melts Although coffee has resolutely established itself as the nation’s hot beverage of choice it’s now facing resistance from nostalgic, feelgood favourite Hot Chocolate which provides comfort, homeliness and a joyful swig of happy childhood memories, especially through cold, Winter afternoons and cozy, stay-at-home […]
As a business taking significant strides to refresh both its brand identity and range within the UK’s bustling independent sweet & confectionery sector, it probably comes as little surprise to learn that early 2025 will see the launch of an enhanced sugar-free sweets range. After much tweaking and twiddling the resulting healthier living range will […]