Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American […]
A new Indian ‘grab-and-go’ concept has made its way to the City of London with the recent launch of Pali Kitchen – complete with inspired branding by top international customer experience agency I-AM. Located in Bow Lane, the new brand serves customers with staples such as curry and lassi while the inspiration behind the restaurant […]
Less is more. A cliché that is used all to often. But in today’s world of fast moving consumer goods, brands sacrifice quality for quantity. Honey is one such food type, often mass produced in bulk to meet demand, blended with varieties from numerous regions which dilutes the true provenance, character and flavour of the […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
The craft spirit industry has seen a resurgence over the last few years according to The Telegraph and it is expected to continue growing for the next few years. Customers are becoming more discerning about their choice of beverages by gravitating towards craft spirits, as the number of small distilleries opening in the UK continues […]
The National Hockey League (NHL) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the US with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various […]
With the average East Anglian family wasting £810 of edible food per year, a pioneering campaign has been launched to help combat the issue of food waste in the region. Norfolk and Suffolk councils have joined forces with environmental charity Hubbub to launch Food Savvy, a campaign that aims to take significant steps towards cutting food waste across both counties. The initial stage will run for two […]
Desperados, HEINEKEN’s tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever! Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party […]
Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]