In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, Denomination, a global leader in drinks branding, has collaborated with Fourth Wave to launch a new wine range that is anything but conventional. Dubbed “Mullet”, this hard wine caters to a daring palate, offering a robust, fruity flavour with a high […]
SIG announced today that they have been formally recognized by the Association of Plastic Recyclers (APR) for meeting the highest criteria for recyclability according to the APR Design® Guide for Plastics Recyclability for the SIG Terra RecShield D bag-in-box package for beverages such as post-mix syrup. Recycling has been a hot topic for many years […]
Müller Corner celebrates the return of its classic 90s Originals in multi-million pound nostalgic campaign Müller and VCCP wreck the mic (psyche!) with new PJ & Duncan inspired campaign dripping with 90s nostalgia Müller Corner gets ready to rumble dairy aisles across the UK as it brings back two of the nation’s much-loved retro flavours, Apple Crumble […]
Barilla, LePub, OMD and MSL embarked on the mission “Togetherness Ticket”, a campaign that aimed to encourage a connection over a meal this World Pasta Day, through an exciting activation in collaboration with the New York City subway. For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of […]
Appartement 103, the award-winning design agency, is delighted to introduce its latest collaboration with Brockmans Gin: the launch of Brockmans Wÿld, a striking new bottle design that redefines the world of ultra-premium gin. This exceptional project is a celebration of nature’s raw beauty, captured in a bottle designed to reflect Brockmans’ innovative spirit and commitment […]
McCann supports ‘Forever Fun’ brand platform with spooky social campaign Chupa Chups, the world’s number one lollipop brand, has worked with McCann Content Studios Birmingham to mark Halloween with a spooky social campaign. The campaign builds on Chupa Chups’ ‘Forever Fun’ brand platform and gets into the Halloween spirit with popular ‘jump scares’ within in-feed […]
New campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion Gordon’s, the world’s No.1 international gin¹, is today unveiling its new ATL campaign, ‘Mix It Up’. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, […]
In a classic case of life imitating art, it would appear that many of the ‘Nostradamus’ style predictions being foreseen by the Whole Foods 2025 Market Food & Drinks panels are already in full motion thanks to fine-snacking soothsayer, Popcorn Kitchen. In a classic case of life imitating art, it would appear that many of […]
Snacking biscuit challenger, Good Guys Bakehouse, has extended its Savoury Biscuit Melts range with the launch of a new Seriously Snackable Paprika variety. Good Guys Paprika Biscuit Melts (made with paprika, chilli powder, and a touch of cheese) is the latest addition to brand’s product lineup, which is making waves in the savoury biscuits category, tapping […]
Following the roaring success of its nostalgic pudding flavour range launch last year, iconic hot beverage brand Horlicks is rolling out an exciting new addition to the range. Another malted treat for sweet-toothed shoppers, the new Jam Roly Poly pudding flavour will be available in Poundland from the 6th of November. Reminiscent of the childhood classic […]