Stork turned to creative brand packaging agency Sun Branding to dial up heritage while bringing modernity to the long-loved baking brand. Stork has been a home baking staple since 1920 so the design challenge was to respect the visual legacy, connect with a new generation of home-bakers and be reassuringly recognisable to loyal consumers. In […]
Boundless Brand Design partnered with Blue Dragon, the nation’s favourite Thai Sweet Chilli Sauce, to redesign the structure of their bottle and refresh their packaging design to firmly cement their presence and standout at shelf in the condiment’s aisle. Sweet chilli has long been an icon in the world foods category for over 50 years, but the […]
This Sunday if you happen to go to watch or simply tune into The Great North Run and you see two men stagger past, each with half a freezer strapped on their backs and you wonder what you’ve just witnessed, it’s Craig Allen’s unique tribute to his best friend Josh, who committed suicide back in […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
Today, James Cropper, the global market leader in advanced materials and paper products, unveiled its latest sustainable solution for the drinks industry – tops and bases for inner bottle packaging made from moulded fibre. Specifically designed for the champagne and whisky market in an industry first, the tops and bases are made from Colourform – the thermoformed, moulded […]
McDonald’s iconic annual MONOPOLY promotion is back for its 18th year. This time, it’s supercharged with “Power Peel”, which will continue to build on the game’s irresistible success and empower players to “peel on pack and make moves in-app.” The 2024 edition of McDonald’s MONOPOLY launches on Wednesday 4th September for six weeks, building on what […]
Project highlights affectional bond Brazilians hold with the brand through four moving experiences from Méqui Lovers Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so […]
September food fair season provides the perfect backdrop for Stockley’s to showcase its first tranche of NEW gifting offers with the eagerly anticipated arrival of its gift bottle of bubbles, by which we mean Salted Caramel Malt Balls AND the very latest incarnation of Stockley’s sublime Sweet Shop Collection. Today the food & drinks needle […]
The UK will see the first-ever automatic rotary yakitori machine-operated concept launch in London this October under the name of Yari Club. The opening of Yari Club, a 20-cover QSR, on St Martin’s Lane in Central London, will mark the first time such a machine has been seen outside Asia. It is launched by Jimmy […]
In partnership with WWF Switzerland and WWF Malaysia, SIG has launched a three and half-year forest landscape project in Malaysia’s Ulu Muda Forest Complex through WWF’s Forests Forward program. The project aims to improve the management of more than 170,000 hectares and pilot the restoration of 25 hectares. Angela Lu, President & General Manager Asia-Pacific […]