Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
Gnaw extends reach into the hot beverage fixture with pioneering Mocha Melts Although coffee has resolutely established itself as the nation’s hot beverage of choice it’s now facing resistance from nostalgic, feelgood favourite Hot Chocolate which provides comfort, homeliness and a joyful swig of happy childhood memories, especially through cold, Winter afternoons and cozy, stay-at-home […]
As a business taking significant strides to refresh both its brand identity and range within the UK’s bustling independent sweet & confectionery sector, it probably comes as little surprise to learn that early 2025 will see the launch of an enhanced sugar-free sweets range. After much tweaking and twiddling the resulting healthier living range will […]
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response […]
Challenger tea brand, KAYTEA, a leading voice in the RTD Ice Tea sector, has entered the functional tea space with a new range of Electrolyte Infused Blends. Naturally unsweetened, the New! Hydro Infusions whole leaf teabags blend botanicals and natural fruit flavours with electrolytes for hydration and energy with no artificial sweeteners or sugary extras. Available in four delicious […]
Today, M&S Food has revealed its latest campaign to launch its two new health and wellness ranges, Brain Food and YAY! Mushrooms. The new ATL brings to life the nutrient rich and trend-led foods and positions M&S Food as the destination for customers looking to support their health this January and beyond. The campaign launches […]
Walkers Baked, Walkers Less Salt, Snack A Jacks, Pop Works and SunBites – brands which make up Walkers’ Better For You snack range – is today announcing the launch of its unexpected new advertising campaign. As the official snacks of the 2025 Dry January® Challenge, the Better For You range is humorously advertising that all […]
Someday Studios approached Formroom to design a high street chocolate shop for one of their brand partners in the run-up to Christmas, as part of Westminster City Council’s ‘Meanwhile On’ project near Oxford Street. The brand, Love Cocoa, was founded by James Cadbury, the great, great, great grandson of philanthropist, John Cadbury, who opened his […]
Borough Broth, the UK’s leading brand in organic, slow-cooked bone broths, is thrilled to announce its launch into 311 Sainsbury’s stores nationwide from 1st January. Sainsbury’s customers across the UK can now enjoy Borough Broth’s award-winning products, celebrated for their quality British organic ingredients, slow-cooked rich flavours, and versatile use in home cooking. This expansion […]
In the growing hubbub that builds this side of Christmas, it’s easy to understand how we might have momentarily lost sight of the fact that January 4th is National Spaghetti Day. In an age of countless fancy twirled & tubed pasta its reassuring to know that it’s actually the straight-talking, thin lined spaghetti that retains […]