Albert Heijn, the leading Dutch grocery retailer, has made history by becoming the world’s first grocery retailer to start sharing transparently the climate impact of 1,100 of its private label food and beverage products with consumers via its stores and app. This initiative gives customers the first insights of the CO2e impact of their purchases. […]
Magnum® ice cream, the world’s authority on pleasure, has partnered with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track “Honey”, each designed to match three different moods – Euphoria, Wonder or Chill. The exclusive remixes will form part of Troye’s new Honey – Remix EP, […]
Raffo share Puglia’s beloved local beer and humour for the first time Raffo, the most beloved beer of Italy’s Puglia region, is sharing its positive and irreverent spirit with the rest of the country as part of a new campaign from MW Italy. The playful ad shares Raffo’s beloved local beer with the rest of […]
Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]
KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that’s larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin’ Cheese in the Colonel’s […]
SIG Prime 55 In-Line Aseptic Today, SIG announced the launch of their new aseptic spouted pouch filling system, the SIG Prime 55 In-Line Aseptic. This innovative filling equipment for pre-made spouted pouch features in-line pouch sterilization, removing the need for third-party pre-sterilization of spouted pouches. The resulting system reduces supply chain complexity and improves the […]
F. Duerr & Sons LTD will launch its first variant of its household favourite brand Peamutt Butter this month – introducing on-the-go dog treat ‘Peamutt Balls’. Designed to be a tasty snack or a training treat for dogs, the new affordable Peamutt Balls will be hitting ASDA stores at the end of April. The new […]
Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]
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First investment in SIG filling technology by renowned wine producer Namaqua Wines, one of the largest wine producers in the Southern Hemisphere, has chosen to partner with SIG as its preferred carton packaging supplier for its low alcohol wine selection. This is the first time the Namaqua company has invested in its own filling machine […]