Better Nature launches crowdfund as part of £1m+ fundraising push to transform the meat-free aisle and appoints Fiona Fitzpatrick as New Non-Exec Director

<strong>Better Nature launches crowdfund as part of £1m+ fundraising push to transform the meat-free aisle and appoints Fiona Fitzpatrick as New Non-Exec Director</strong>

Better Nature, the UK’s leading tempeh brand, has launched a Seedrs crowdfund as part of a £1m+ fundraising push to drive mainstream retail growth for its tempeh range across the UK and Europe. The raise, which opens to the public today, is looking for investors who share the brand’s vision to help people live healthier […]

Without rebrands school food with The Kitcheneers

<strong>Without rebrands school food with The Kitcheneers</strong>

New brand created in collaboration with secondary school pupils Despite efforts from chefs like Jamie Oliver and Henry Dimbleby’s School Food Plan, school caterers are facing exceptionally difficult challenges when it comes to feeding secondary school pupils, from rising food and energy costs to shortages and substitutions in the supply chain – with serious consequences. […]

Maison Villevert is mobilising global partners in 20 countries to raise funds for Wine to Water

Maison Villevert is mobilising global partners in 20 countries to raise funds for Wine to Water

La Quintinye Vermouth Royal and Nouaison Gin, two brands within the portfolio of Maison Villevert. created by Jean-Sébastien Robicquet, founder and CEO of Maison Villevert, are launching a global fundraising initiative across 20 countries to raise money for the non-profit organisation Wine To Water. The aim is to mobilize the world of bar and mixology to raise money via tip donations, […]

KETCHUP ON PASTA? Heinz launches Tomato Ketchup Pasta Sauce in new creative campaign ‘Ridiculously wrong or ridiculously good?’ from Wunderman Thompson Spain

KETCHUP ON PASTA? <strong>Heinz launches Tomato Ketchup Pasta Sauce in new creative campaign ‘Ridiculously wrong or ridiculously good?’ from Wunderman Thompson Spain</strong>

Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain. Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a […]

STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal

<strong>STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal</strong>

STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies. The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring […]

BOL powers into autumn with a swathe of new plant-based innovation – with a category-first Gut Loving Power Soup

<strong>BOL powers into autumn with a swathe of new plant-based innovation – with a category-first Gut Loving Power Soup</strong>

The fastest growing meat-free brand* and certified B-Corp BOL continues to innovate their portfolio with the launch of four brand new products this autumn. First to land in Sainsbury’s from 13th September followed by a launch in Ocado will be BOL Foods’ Gut Loving Power Soup – Smoky Tomato & White Bean. Combining unrivalled health […]

Deeply, your positive new habit.

Deeply, your positive new habit.

Deeply® aims to shake up gut health category with new daily prebiotic food. Family (& friends) are the branding partners and co-investors behind a category-defining new product launch under the Deeply Foods® brand. Working together with a team of industry experts in the natural food sector, Deeply® has created a first to market prebiotic fibre […]

COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’

<strong><em>COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’</em></strong>

Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar.  This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]