Hero Benelux launches its first juice products in carton packs, opting for SIG Terra Forest-based polymers packaging material

<strong>Hero Benelux launches its first juice products in carton packs, opting for SIG Terra Forest-based polymers packaging material</strong>

Cassis juices in SIG aseptic carton packs set to launch in the Netherlands Well-known Dutch soft drinks brand Hero is set to launch its renowned Cassis blackcurrant juices in carton packs for the very first time. Hero Benelux has opted for SIG MagnumBloc 1,500mL aseptic carton packs, using the packaging material SIG Terra Forest-based polymers. […]

SIG commits to producing aseptic cartons with increasing fiber content to over 90% to enter paper recycling stream

<strong>SIG commits to producing aseptic cartons with increasing fiber content to over 90% to enter paper recycling stream</strong>

SIG defines ambitious roadmap to 2030 SIG is to raise the proportion of fiber in its aseptic carton structure. The company plans to develop a full-barrier aluminum-free aseptic packaging structure with at least 90% fiber content by 2030, with an interim target of at least 85% by 2025.  Increasing the FSCTM-certified (Forest Stewardship Council™) fiber […]

Peperami Launches Seven-Figure TV Marketing Campaign

<strong>Peperami Launches Seven-Figure TV Marketing Campaign</strong>

Peperami has launched its latest marketing campaign, We All Go a Bit Peperami, which will see the iconic meat snacking brand invest £1.5 million in the activation to increase brand awareness and drive sales of Peperami’s latest products, Pizza Buns and Chicken Bites. Securing £1 million of prime advertising time across TV, Broadcaster Video on […]

Kallø unveils NEW Mini Sea Salt & Cider Vinegar Veggie Cakes

Kallø unveils NEW Mini Sea Salt & Cider Vinegar Veggie Cakes

Healthier snacking pioneer broadens revolutionary range with bold new flavour Kallø, the UK’s number one jumbo rice cake brand owned by Ecotone, has added a third Mini Veggie Cakes SKU to its best-selling range. NEW Sea Salt & Cider Vinegar is already an award-winning flavour in Jumbo format – following Great Taste Awards success this […]

Häagen-Dazs® Creates Luscious and Artful Redesign of Shops

<strong>Häagen-Dazs® Creates Luscious and Artful Redesign of Shops</strong>

Chase Design Group develops a new look for the shops reflecting the brand’s “Thät’s Dazs” personality It’s not every day that a brand has the opportunity to develop a truly 360-degree brand experience – from packaging to retail environments. But, in the case of Häagen Dazs it was. Creative agency, Chase Design Group worked with […]

Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign

<strong>Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign</strong>

Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. “Tiv Taam” food chain is one of the only food chains selling non-kosher food, thus attracting […]

Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch

<strong>Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch</strong>

This endeavor set out to create a modern and energizing employee experience for today’s flexible workplace Without, a brand design studio based in London, recently partnered with Sodexo, a global, Fortune 500 company that specializes in sustainable food and valued experiences. Without supported Sodexo’s vision of reimagining Modern Recipe, one its flagship food experience brands. […]

Tasty snacks for Big Kids: Biles Hendry’s new design launches Ella’s Kitchen into a new age category

Tasty snacks for Big Kids: Biles Hendry’s new design launches Ella’s Kitchen into a new age category

Branding and design specialists Biles Hendry have created a fresh new packaging design for a range of products for older kids with long-standing partner, Ella’s Kitchen Brands Ltd. The new range expands on Ella’s core baby offering, stretching the brand to children aged 3 years and above. “Since reinventing the category back in 2006, Ella’s […]