Kaytea’s arrival at WH Smith’s represents the culmination of a great Summer for UK’s up & coming Iced tea offering. At the turn of the year new listings at M&S, Sainsbury’s, Zapp, Deliveroo, Abel & Cole, Spinneys and an array of well-connected healthier living wholesalers set the tone for the year and suggested that strategic decisions to […]
Naksha reframes the baking process for UK foodies doing for home baking what meal kits have done for home cooking Naksha is continuing to stir the recipe kit market in the UK by launching this August, two sweet-themed baking kits inspired by flavours of the Middle East. Naksha’s Baked Collection, allows users to make creative […]
With the 6th National Nourish awards taking place in London in just over a month’s time (Sept 29th), founder Diana Babics is very proud of the influence Nourish has been able to provide functional foods & drinks that place as much emphasis on ‘nutritional wealth’ as they do taste texture. Indeed, since the inaugural year […]
Millions of dog owners have no idea what is in their pet’s food, according to new research commissioned by fresh dog food brand Butternut Box. A poll of 2,000 dog owners found that almost half (48 per cent) could only name up to three ingredients when quizzed on what they feed their dog. Price is […]
This September sees award-winning Mr Bug launch its next tranche of insect protein innovation for healthier living hounds in the shape of a handy superfood shaker, that will provide a generous dash of mealworm protein seasoning at mealtime. As the UK’s 1st DEFRA approved mealworm bug farm, Conal and his team are well-versed in the nutritional […]
It’s a curious truth that within the UK’ vast take-home ice cream arena (£1.4bn), plant-based only represents a miserly 4-5% of total ice cream sales, even though 12% of all last year’s innovation was focused on no-dairy ice cream offerings. In truth, until the Over the Moo appeared on the UK’s bite-sized ice cream horizon, […]
National has been a kitchen staple in Pakistan for over 50 years. Rich in heritage and renowned for its Recipe Mixes, the brand has firmly established itself as a favourite for families across the country. But whilst the quality of National‘s Recipe Mixes remained unquestioned, its cultural relevance needed to be addressed. Regional taste preferences […]
Proper No. Twelve Irish Whiskey, the fourth largest Irish whiskey globally, has launched a new communications platform, visual identity and brand world. The brand, acquired by Proximo Spirits in 2021, appointed Creature in 2022 after a competitive pitch and tasked them with creating a global 360 communications platform and brand world that will ensure that […]
KFC, a leading fried chicken brand, presents their new restaurant in Tenerife overflying the island with a commercial aircraft. To that end, they have customized one airplane from the well-known local brand, CanaryFly. PS21 has sought to leverage the location of their new establishment beside north Tenerife’s airport, one of the airports with higher air […]
B&B has collaborated with expert tomato growers and gourmet producers, previously known as The Tomato Stall, to emphasise the brand’s secret ingredient – the exceptional climate and terroir of the Isle of Wight. Now named Isle of Wight Tomatoes, the new brand is built around a key product promise – More Sunshine, More Flavour. Soaked […]