Lipton Tea, America’s favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup packs for Keurig K-Cup single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app – an interactive application available on Lipton’s Facebook page. Just as Lipton K-Cups […]
hint, Inc.‘s founder and CEO, Kara Goldin continues hint water’s endless dedication to healthy living by joining forces with the Partnership for a Healthier America (PHA), including honorary chair First Lady Michelle Obama, to launch an initiative to encourage everyone to drink more water. The landmark effort hopes to encourage people to make a simple […]
Copenhagen-based specialty coffee company Coffee Collective recently started offering food menus that go with each of its specific coffee, much like the food pairings that restaurants do with their wine—these coffee-food menus typically consist of sourdough bread, butter and a special jam with a side of cheese or cured meat. The idea for such coffee […]
In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]
Just when you thought Betty couldn’t get any sweeter, she has made life even more delicious with a dozen new baking products launched under a partnership with the Hershey Company. The new line-up offers ‘A Sweet for Every Style’ whether you’re a Choc Star or a Peanut Butta Lova, Betty Crocker and Hershey fans will […]
Rainforest Action Network announced a new campaign to remove “Conflict Palm Oil” from America’s snack foods by convincing major food companies to implement responsible palm oil policies. A protest at Chicago’s Board of Trade this morning publicly named the 20 snack food companies that RAN’s campaign will focus on. The Snack Food 20, as the […]
The blend of two amazing talents creates something truly compelling and no one knows this better than Absolut. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch Absolut Tune nationwide, a bubbly blend of crisp white […]
Morrisons new kids’ food range, Just for Kids, has unveiled its brand identity with Elmwood. Just for Kids launches in stores nationwide throughout September across chilled ready meals including spaghetti bolognese, sausage and mash and chicken casserole, with the proposition ‘Kids at Heart, Mums in Mind’. Kelly Broomhead, senior account manager at Elmwood, said: “We’re […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]
http://www.youtube.com/watch?v=6aLpAVk5u3Y Created by Mother London to launch the new Smirnoff Apple Bite signature serve, the intriguing spot features a quintessentially Smirnoff world of temptation and mystery. Johnny Hardstaff directed the spot, devising a timeless otherworldly bar where everything isn’t quite what it seems. MPC provided all VFX, including the creation of multiple CG snakes. MPC’s […]