Betty Crocker and Hershey’s Launch – A Sweet for Every Style

d2d41a25-5ffa-4b52-854d-5fb12e0ca5ab.HRJust when you thought Betty couldn’t get any sweeter, she has made life even more delicious with a dozen new baking products launched under a partnership with the Hershey Company.

The new line-up offers ‘A Sweet for Every Style’ whether you’re a Choc Star or a Peanut Butta Lova, Betty Crocker and Hershey fans will get to experience a new line of cookie mixes, cupcake mixes and frostings made with the iconic flavours consumers know and love, including Hershey’s, Reese’s and Almond Joy.

“We are very excited about our continued partnership and the launch of all these new flavours,” said Jared Pippin, Betty Crocker associate marketing manager. “Our consumers love the new combinations and that we have created a sweet to match the style, including favourites such as s’mores, Cookies ‘n’ Crème, and Reese’s.”

The line includes three new cupcake mixes — Betty Crocker Hershey’s Chocolate, Betty Crocker Hershey’s s’mores, and Betty Crocker Reese’s Peanut Butter & Chocolate. They are available in 15.4oz package and have a suggested retail price of $2.79.

Also included are three new cookie mixes — Betty Crocker Hershey’s Chocolate Chunk, Betty Crocker Hershey’s Cookies ‘n’ Crème and Betty Crocker Reese’s Peanut Butter & Chocolate Chunk. They are available in 12.5oz package with a suggested retail price of $2.59.

Rounding out the line are six new premium frostings—Betty Crocker Hershey’s Milk Chocolate, Special Dark, Chocolate Caramel; and s’mores and Cookies ‘n’ Crème with sprinkles; and Betty Crocker Peter Paul Almond Joy. These all come in a 16-ounce tub and have a suggested retail price of $2.59.

Recipe and Celebration ideas

23888_r58171-1_CaPop_W“Moms are always looking for creative ideas and activities to do with their kids that are convenient, fun and engaging,” said Pippin.

Mix and match the products to make your own creation. Bake up a batch of cookies on a rainy day and put a smile on someone’s face, or share a little cupcake sweetness to celebrate a special event.

Put together a little care package of cookies and cupcakes for a relative or friend and share the goodness.

For a fun and festive birthday celebration, create a tower of cupcakes with different flavoured frostings and cookies surrounding the base. When entertaining a crowd, put together a dessert tray with samples of different recipes for guests to pick their favourites to try.

Facebook Fan Inspired Recipes

Last spring, the team invited Facebook fans into the Betty Crocker kitchens to test the products before launching. The feedback was very positive according to Pippin.

“In fact, our Facebook fans not only baked up the new products, but also went a step further to provide recipe ideas using the different flavours.”

Surprise the kids and adults with Secret Centre Chocolate Cake Pops. Nothing is better than biting into a candy-coated peanut butter and chocolate cake pop — then to find it filled with a chocolate-covered peanut butter cup.

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