Hershey’s Melting the Distance Between People, One Chocolate Bar at a Time

Hershey’s Melting the Distance Between People, One Chocolate Bar at a Time

 From small towns to urban hubs, the Hershey’s brand is on a mission to warm the hearts of Americans. On September 13, Milton Hershey’s 161st birthday, Hershey employees are taking a break from the office and taking to the streets – of their neighbourhoods, communities and workplaces – with the simple act of sharing Hershey’s Milk Chocolate Bars. Inspiration […]

Hershey’s and Aktuellmix Tap Into Brazil’s Pop Culture to Launch New ‘Hold The Bar’ Campaign

Hershey’s and Aktuellmix Tap Into Brazil’s Pop Culture to Launch New ‘Hold The Bar’ Campaign

How to leave the ‘gringo’ image behind and be part of the conversation in the Brazilian Internet? Owning it. Hershey’s related its chocolate bars to a popular expression used in one of the greatest hits of the 90’s in Brazilian music. The slang “hold this bar” is the chorus off “Cheia de Manias,” by Luiz Carlos. […]

Pop-Tarts Unwraps Candy Fun with New Jolly Rancher Flavours

Pop-Tarts Unwraps Candy Fun with New Jolly Rancher Flavours

This summer, Pop-Tarts and Jolly Rancher are teaming up to debut the first-ever candy-inspired Pop-Tarts flavours, including Frosted Cherry, Frosted Green Apple and Frosted Watermelon. “We know our fans love the variety of Pop-Tarts flavours they can get their hands on, and the classic fruity flavours are always among their favourites,” said Angela Gusse, director of marketing […]

Hershey’s Launches an “Edible” Chocolate Site

Hershey’s Launches an “Edible” Chocolate Site

Hershey’s created a promotion that united two passions, chocolate and the internet. Using the “Open Your Mouth and Eat the Site” campaign, the brand launched a challenge for consumers using a site made with real chocolate pieces. The platform allows consumers who buy Hershey’s products to “eat” virtual pieces and receive an equivalent piece made […]

Honey Maid, Hershey’s & Jet-Puffed Celebrate a Summer Classic in New Video

Honey Maid, Hershey’s & Jet-Puffed Celebrate a Summer Classic in New Video

In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a […]

Hershey’s Chocolate World Retail Experience is Unwrapped on Iconic Las Vegas Strip

Hershey’s Chocolate World Retail Experience is Unwrapped on Iconic Las Vegas Strip

The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept […]