In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a s’more is a simple, delicious treat that can be enjoyed all summer long, with or without a campfire, turning any-day moments into memories.
The new short-film by Droga 5, features five city-dwelling families enjoying a s’more for the first time. To capture the joy of a family’s first s’more, Honey Maid, Hershey’s and Jet-Puffed created an urban oasis at Fort Greene Park in Brooklyn, NY. With limited access to parks or large outdoor spaces like a campground, it is likely that many families living in cities and suburbs have not experienced a campfire or the classic tradition of roasting a s’more. These families were not only able to share a s’more for the first time, but also learn how to prepare the classic snack without a campfire.
The “#ShareSmore – First S’more” film is part of a larger partnership between Honey Maid, Hershey’s and Jet-Puffed celebrating s’mores this summer. As the only ingredients in the classic s’more, these three brands are working together to pass on s’mores love and show the many ways the gooey snack can be prepared. From the microwave to the oven or even on a grill, s’mores are delicious no matter how you make them, especially when you have Honey Maid graham crackers, Hershey’s Milk Chocolate and Jet-Puffed marshmallows as the core ingredients.
Viewers are encouraged to share the video on Twitter with #ShareSmore and #PickMe, and describe their first s’more experience. As a thank you for spreading s’more love, Honey Maid, Hershey’s and Jet-Puffed will send s’mores kits to 100 participants so they can enjoy a s’more at home.