Following the recent introduction of the UK sugar tax, Haribo has flipped its continuing ‘Kids Voices’ campaign on its head by bringing in an adult-voiced young lad to promote its reduced sugar product. Quiet Storm’s latest spot for the global confectioner begins with a group of adults – voiced by children – discussing the […]
The Miami Ad School paid homage to some of the classic old school games such as Pacman, Snake and Arkanoid, in a new advertising campaign for Tic Tac. The ads used the sweet and its different colored variety to recreate scenes from the various games, with the tag line ‘Refreshing Fun Since 1969‘.
Just when you thought Betty couldn’t get any sweeter, she has made life even more delicious with a dozen new baking products launched under a partnership with the Hershey Company. The new line-up offers ‘A Sweet for Every Style’ whether you’re a Choc Star or a Peanut Butta Lova, Betty Crocker and Hershey fans will […]
British company Sweetly Stevia Ltd has launched a natural sweetener made from the Stevia Rebaudiana Bertoni plant. It is now offering the opportunity for smaller investors to participate in this exciting and rapidly developing market. Shares in Sweetly are to be launched through a crowd funding investment platform. Often described as ‘democratic finance’, it is […]
While it seems that jam and marmalade are falling out of flavour among Brits, new research from Mintel lifts the lid on the nation’s love for peanut butter and chocolate spread and highlights peanut butter as the rising star in the sweet spreads market. Indeed, the nation can’t resist peanut butter as sales have increased a […]