Kabuto Noodles Stages First Live Improvised Ad

Kabuto Noodles, a food brand launching its first marketing activity, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market. Kabuto is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was […]

Artem SFX & Carling: A “Refreshingly Perfect” Match

Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]

Obesity: A Disease Without Measure?

Obesity: A Disease Without Measure?

In light of The American Medical Association’s (AMA) recent announcement that obesity has now been classified as a disease, the way in which obesity is measured has come under fire. Body Mass Index (BMI), the national standard for measuring obesity, is an antiquated and highly inaccurate system invented in 1835 that does not consider gender […]

Burger King Expands Its Delivery Service To Boston

Burger King Expands Its Delivery Service To Boston

Burger King Worldwide, invites guests in Boston to discover why ‘Taste is King’ from the comfort of their home or office as the Burger King brand expands the BK Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the Whopper\\ sandwich and hot, crispy fries, delivered to […]

Wendy’s launches first Airport location in Canada at YVR

Wendy’s launches first Airport location in Canada at YVR

Travellers in and out of Vancouver’s YVR airport will now have the opportunity to pick up a Hot ‘N Juicy™ hamburger or fresh cup of Redhead Roasters coffee as Wendy’s opens its first airport site,  the restaurant’s 369th location in Canada. To mark the occasion, owners Dave and Marianna Mah will make a donation to […]

SMOKE Liqueur, A Premium Ready-To-Drink Cocktail, To Hit Shelves June 2013

SMOKE Liqueur, A Premium Ready-To-Drink Cocktail, To Hit Shelves June 2013

An innovative spirit, made with a unique blend of top-shelf vodka, pineapple, coconut and Moscato, SMOKE Liqueur blends two of the most popular trends in the spirits industry today – Ready-To-Drink cocktails and Moscato, the fastest growing wine category in the United States. Combining the finest ingredients, this extraordinary liqueur has a rich heritage fusing […]

Coffee Chain Prints Customers’ Faces On Their Lattes

To attract more customers from bigger, more established coffee chains, Taiwanese coffee chain Let’s Café decided to print its customers’ faces on their lattes. Using a special coffee printer, customers could upload their photos to the machine, and the printer will instantly reproduce their image using cocoa powder. Are latte portraits the future of coffee?