Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced plans to greatly expand the brand’s presence in Australia through a master franchise joint venture with Galadari Brothers (GB).
Under the agreement, GB, the parent company of Galadari Ice Cream Co. (GICC), and Dunkin’ Brands Group, Inc. (DBI), the parent company of Baskin-Robbins, plan to open approximately 200 additional Baskin-Robbins shops in Australia over the next 10 years, more than tripling the brand’s presence in the country. GICC is a long time Baskin-Robbins licensee for the Middle East.
Under the terms of the agreement, DBI will maintain a twenty percent stake in the new venture, with GICC being primarily responsible for day-to-day operations for the brand in Australia.
The finalization of the joint venture is subject to usual and customary closing conditions such as regulatory approvals.
“GICC has done an outstanding job of making Baskin-Robbins one of the preeminent ice cream brands in the Middle East, and we believe they can do the same in Australia, one of our high opportunity markets,” said Giorgio Minardi , President of Dunkin’ Brands International.
“In addition to their extensive knowledge of Baskin-Robbins and their commitment to provide even greater local management support, GICC, along with Dunkin’ Brands, has agreed to accelerate the development of the Australian market, not only through the addition of franchised locations, but also by investing in corporate-owned and operated stores.”
“Also as part of our joint venture agreement, the companies will jointly contribute up to $2 million, over the course of the next three years, towards marketing activities. All of this should greatly benefit our existing franchisees and promote and build the Baskin-Robbins brand in Australia,” added Giorgio.
“We are very excited about the growth opportunity for Baskin-Robbins in Australia, and we are confident that this joint venture with Dunkin’ Brands will benefit existing franchisees in Australia and bring important synergy to accelerate growth, enhance product innovation, and build the brand in the Australian market,” said Abdulla Al Shaibani , Chairman of Galadari Brothers.
“For the past three decades, Galadari has taken great pride in providing exceptional customer service and innovative, premium ice cream, cakes and other frozen treats in the Middle East, and we look forward to continuing that tradition in Australia.”
Baskin-Robbins, which has been in Australia since 1990, currently has 80 locations across the country, all serving the brand’s wide variety of ice cream flavors, frozen beverages, ice cream sundaes and custom ice cream cakes.
The brand serves a number of its classic flavors, such as Pralines ‘n Cream, Mint Chocolate Chip and Jamoca Almond Fudge, along with regional favorites, such as Hokey Pokey, Green Tea and Mango Mania.
Baskin-Robbins also serves a range of other regional menu items in Australia, including its line of Yoghurt Smoothies, along with ice cream cakes in creative designs that can be customized for any holiday or occasion.
“As a longtime Baskin-Robbins licensee with a deep passion for the brand, we’re very enthusiastic in increasing the presence of Baskin-Robbins in Australia and beyond,” said Khaled Soliman , Group CEO of Galadari Brothers.
“We look forward to bringing Baskin-Robbins’ delicious ice cream flavors and frozen treats to even more guests across Australia in the years to come.”
Over the course of 35 years, GICC has developed the Baskin-Robbins brand into one of the preeminent ice cream brands in the Middle East.
GICC is the master franchisee for the Baskin Robbins brand in the GCC and is the world’s largest franchisee for Baskin Robbins with over 500 stores spread across the UAE, Saudi Arabia, Oman, Bahrain, Qatar and Kuwait.
GICC has been the first company to introduce an international brand of ice cream in the region and has the largest store network in the Quick Service Restaurants (QSR) industry in the Gulf Region.