Ballantine’s signs sponsorship agreement with the BMW Masters for the next three years. The inaugural US$7million tournament will take place in Shanghai from 25 – 28 October 2012.
Since its founding in 2008, the Ballantine’s Championship has become one of the most prominent events on the professional golf calendar. The BMW Masters further enhance Ballantine’s impressive track record of support for European Tour golf events.
The brand also continues to support China’s No 1 player, Liang Wen Chong, who in 2007 co-founded the Ballantine’s Golf Fund which aims to boost the development of professional golf in China. In December 2010, Ballantine’s established the Ballantine’s Dragon Team, China’s first team of professional golfers.