The Glenlivet and Prabal Gurung Celebrate New 14 Year Old Expression with New York Fashion Week

The Glenlivet and Prabal Gurung Celebrate New 14 Year Old Expression with New York Fashion Week

This September, the original single malt Scotch whisky maker is collaborating with globally renowned fashion designer Prabal Gurung, breaking conventions, and setting the new single malt standard with its latest expression, The Glenlivet 14 Year Old, in partnership with New York Fashion Week: The Shows. The Glenlivet has always done things differently, and after 195 […]

Calling All Craft Beer & Jameson Admirers: Sip the Spirit of the Neighbourhood with Two New Caskmates

Calling All Craft Beer & Jameson Admirers: Sip the Spirit of the Neighbourhood with Two New Caskmates

One brewery from Logan Square, Chicago, IL. One brewery from the hop fields in Yakima, WA. One whiskey from Midleton, Ireland. That’s the intercontinental collaboration Jameson unveiled with the launch of Jameson Caskmates Bale Breaker Limited Edition and Jameson Caskmates Revolution Brewing Limited Edition. As a brand that grew up in neighbourhoods across the country, Jameson has always celebrated the […]

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut once again brings forward its belief in Global Unity through a brand-new campaign named Born Colourless. The brand over the years has championed purpose led creativity and instigated an open world. In the new campaign Absolut highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for […]

Jacob’s Creek Says ‘Bring Your Australian’ in New Global Masterbrand Campaign

Jacob’s Creek Says ‘Bring Your Australian’ in New Global Masterbrand Campaign

Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]

B&B Studio Finds Inspiration in 170-Year-Old Recipe for Limited Edition Plymouth Gin Range

B&B Studio Finds Inspiration in 170-Year-Old Recipe for Limited Edition Plymouth Gin Range

Plymouth Gin has launched the first in a series of unique limited batch craft gins that celebrate the spirit of exploration, with design by London-based agency B&B Studio.  Mr. King’s 1842 Recipe is a small limited batch run of only 2,000 cases, crafted by Master Distiller Sean Harrison using a reimagined original recipe from 1842 […]

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]

Malibu Adds Content into its Caps Thanks to Guala Closures’ Innovative Cap with NFC technology

Malibu Adds Content into its Caps Thanks to Guala Closures’ Innovative Cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

Jameson Makes a Fool Out of Whisky Thieves with New Catchmates Launch

Jameson Makes a Fool Out of Whisky Thieves with New Catchmates Launch

Driven by a belief that whiskey is meant to be shared, not stolen, the leading Irish whiskey has announced the launch of new Jameson Catchmates. Triple-distilled, twice as smooth and one of a kind, Jameson is now available fitted with Anti-Theft Glittershot Technology to ensure that your whiskey is enjoyed only when you say so. […]

Absolut Elyx Unveils Copper-Inspired Redesign by Stranger & Stranger

Absolut Elyx Unveils Copper-Inspired Redesign by Stranger & Stranger

Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of ’emboldened luxury’, providing an even bolder shelf standout that gives a stronger platform for brand storytelling. Brought to life by London-based design agency Stranger & Stranger, the new Absolut Elyx bottle boasts […]

The Glenlivet Releases 50-Year-Old Winchester Collection Vintage 1967

The Glenlivet Releases 50-Year-Old Winchester Collection Vintage 1967

Scotch whisky connoisseurs can now get their hands on a piece of history with the global release of The Glenlivet Winchester Collection Vintage 1967, a blend of rare single malts, the youngest of which was laid down by former The Glenlivet Master Distiller, Robert Arthur in 1967. The launch is the third in The Glenlivet Winchester Collection, […]

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