PERNOD RICARD Global Travel Retail Announces Liya Zhang As New Vice President Marketing
PERNOD RICARD Global Travel Retail Announces Liya Zhang As New Vice President Marketing
Williams Murray Hamm creates new Midleton Craft Collection brand for Irish Distillers.
Williams Murray Hamm creates new Midleton Craft Collection brand for Irish Distillers.
Jameson Expands Partnership With Sofar Sounds With Seen & Heard Listening Room Series
• Jameson Irish Whiskey partnering with Sofar Sounds for a series of pre-recorded virtual gigs showcasing emerging talent during lockdown • 15 up-and-coming artists given the opportunity to be paid for their performances and receive national exposure • Partnership developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships hub
Jameson, the UK’s number one Irish Whiskey, is partnering with Sofar Sounds to give UK musicians a platform to be Seen & Heard during the latest national lockdown, helping to support the best new artists of tomorrow, today. Launching on 13th January, Sofar’s online Listening Room will offer a diverse line-up of 15 up-and-coming artists the […]
Boundless Brand Design collaborates with Beefeater to launch into RTD market with London Dry Gin & Tonic and Pink Strawberry Gin & Tonic
Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]
Beefeater Celebrates The Spirit Of London In New Global Campaign
IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet
Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]
Ysios redesigned by Coley Porter Bell to capture the craft and story behind the fine wine brand
Pernod Ricard Winemakers’ fine wine brand, Ysios, undergoes a packaging redesign led by brand and design agency, Coley Porter Bell The redesign is part of the Ysios strategy to highlight its remarkable roots and draw upon its distinctive craft heritage With a selling price starting from €30 a bottle, each wine has its own design that tells its unique story
Ysios announces a new design to reconnect with its artisanal, craft roots to resonate with fine wine consumers. Pernod Ricard Winemakers’ long-term partner, Coley Porter Bell, led the redesign. The Ysios marketing team wanted to renew the look and feel of the brand through a design that credibly honours its traditional ways of viticulture as well as […]
Leagas Delaney and Ballantine’s launch latest campaign in Artist series
Creative communications agency Leagas Delaney today unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old […]
Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]
Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
- Jameson partnering with Sofar Sounds for eight intimate gigs in UK cities - Sofar Sounds’ biggest ever UK partnership was developed in collaboration with Havas Media and JUMP - Initiative also incorporates six-part content series on VICE music channel Noisey
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds. The initiative, Sofar Sounds’ biggest ever UK partnership, was developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships division. Jameson is partnering with Sofar Sounds for eight intimate gigs in cities […]
The Glenlivet 14 Year Old And Don C Unveil Partnership With Limited Edition Sweater
Iconic Single Malt Scotch Whisky Maker and Celebrated Luxury Streetwear Designer Kicked Off Partnership at Event Hosted by Hypebeast in Los Angeles
The Glenlivet®, an icon in the Single Malt Scotch Whisky category, along with Don C, founder of luxury streetwear label Just Don, kicked off its partnership and unveiled a limited-edition sweater last night at an event hosted by Hypebeast in the Arts District of Downtown Los Angeles. The new partnership celebrates breaking traditions in the luxury category […]