This October, Absolut is launching the next instalment in the brand’s iconic limited edition bottle collection, Absolut Originality. Building on its creative heritage, each bottle of Absolut Originality is a one – of – a – kind work of art; each of the four million bottles has an individual design created by adding a drop […]
The blend of two amazing talents creates something truly compelling and no one knows this better than Absolut. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch Absolut Tune nationwide, a bubbly blend of crisp white […]
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]
Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out across the UK in August 2013, with Absolut Pears and Absolut Raspberri the first to market, other flavours will follow throughout 2013 and 2014. The aim of the redesign was to “give our customers distinct designs that are unlike anything […]
A burst of sunshine has hit the spirits market with the brand new Malibu Island Spiced, a bolder taste of the much loved Malibu coconut complemented with vanilla and a hint of cinnamon, and at a fraction of the calorie count. At just 70 calories per serving, the light amber Malibu Island Spiced is the […]
Iconic rum brand Malibu has been given a makeover for the first time in over 30 years. The infamous white bottle with its much loved palm tree logo has been redesigned to make it easier to hold and more comfortable to pour. The change comes 33 years after its launch in the UK in 1980, […]
Ballantine’s signs sponsorship agreement with the BMW Masters for the next three years. The inaugural US$7million tournament will take place in Shanghai from 25 – 28 October 2012. Since its founding in 2008, the Ballantine’s Championship has become one of the most prominent events on the professional golf calendar. The BMW Masters further enhance Ballantine’s […]