Malibu Introduces the Brighter Side of Spiced

nuevo_ron_MalibuA burst of sunshine has hit the spirits market with the brand new Malibu Island Spiced, a bolder taste of the much loved Malibu coconut complemented with vanilla and a hint of cinnamon, and at a fraction of the calorie count.

At just 70 calories per serving, the light amber Malibu Island Spiced is the industry’s first low-calorie spiced rum and marks the first major spirits brand to use Truvia, the all-natural sweetener that gives Malibu lovers the rich and smooth flavor they crave, without the guilt.

“We are coming off of some hot successes with Malibu Red and Malibu Black and it is clear that the cocktail community is really embracing this era of innovation within the rum category,” said Lisa McCann, Brand Director, Malibu.

“Malibu Island Spiced takes what many thought was not possible for a liquor brand – more flavor, with less calories. We are really excited to debut such a delicious, guilt-free beverage.”

lauren-conrad-050713- (2)To further pay homage to the island spirit of Malibu Island Spiced, the brand is also proud to announce a partnership with fashion designer, bestselling author and lifestyle expert, Lauren Conrad.

Born and raised in Laguna Beach, California, Conrad has quickly built an empire bound to a credo of simple and classic beauty, all inspired by her beach roots.

With a knack for trendspotting everything from home decor and entertaining etiquette to little black dresses with chic updos, Conrad’s effortless sense of style and beauty makes her the perfect representation of Malibu Island Spiced.

“I’m excited to announce that I’ll be working with Malibu on launching the new Malibu Island Spiced,” said Lauren Conrad. “Entertaining is such a big part of my life and Malibu Island Spiced gives me the perfect inspiration for new and delicious cocktail recipes that I’m excited to share with you all.”

To celebrate the beginning of summer, Malibu Island Spiced and Lauren Conrad will host a beautiful beach themed launch event on May 7 at PH-D at Dream Downtown in New York City.

With giant cabanas and a braid bar, guests will enjoy a summer beach vibe in Manhattan, all with a sun kissed cocktail in hand.

Malibu Island Spiced hits bars, restaurants and retailers later this month.

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