Black Out: UK launch for Scapegrace Black Gin

Black Out: UK launch for Scapegrace Black Gin

Scapegrace Black, a naturally black gin from New Zealand, is being launched in the UK, joining Scapegrace Classic and Scapegrace Gold in the portfolio distributed by Hi-Spirits. The latest premium gin from the award-winning Scapegrace distillery in New Zealand, Scapegrace Black uses a unique collection of natural extracts to achieve its deep black colour, which […]

Schweppes Launches The UK’S Smallest On-The-Go G&T Bar

ALL HAIL THE FESTIVE SPIRIT:

Schweppes Launches The UK’S Smallest On-The-Go G&T Bar

With the festive season in full swing, on Friday 13th December, Londoners will be given the chance to enjoy a festive tipple whilst on-the-go in the back of a taxi, thanks to the launch of the UK’s smallest G&T bar , which has been unveiled by Schweppes. Decorated to resemble a luxurious Christmas bar, featuring timber […]

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]

ShopTalk Proves Just the Tonic for British Vodka Brand Chase

ShopTalk Proves Just the Tonic for British Vodka Brand Chase

London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday.  Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money.    Chase, a family-run distillery that operates out of […]

Busch Pushes People Outdoors to Find Free Beer and Help Plant Trees with ‘Tree Roll’ Campaign

Busch Pushes People Outdoors to Find Free Beer and Help Plant Trees with ‘Tree Roll’ Campaign

Fall is here, and Busch Beer wants to give Americans even more reasons to get outside and enjoy their public lands, which is why the brand has launched an outdoor challenge nationally in forests across the country, inviting America to celebrate the great outdoors this fall with the motivator of free beer (or cash equivalent). […]

Design Bridge create evocative branding for The Palm: the new rosé from Whispering Angel

Design Bridge create evocative branding for The Palm: the new rosé from Whispering Angel

Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational […]

Biles Hendry Gives Whisky a Quadruple Shot at the Millennial Market

Biles Hendry Gives Whisky a Quadruple Shot at the Millennial Market

Branding and design agency Biles Hendry has created a range of four blended scotch whiskies to appeal to millennials, in response to a new Creative Challenge on alcohol set by FMCG title The Grocer. Millennials are driving growth in the spirits sector, with gin experiencing the greatest surge, but blended scotch has failed to capitalise […]

Edinburgh Gin Calls On Consumers to ‘Do Your Gin Thing’ in First National Ad Campaign

Edinburgh Gin Calls On Consumers to ‘Do Your Gin Thing’ in First National Ad Campaign

Following another record year of growth, Edinburgh Gin is launching its first national advertising campaign to kick-off the Summer season. The campaign, which calls on consumers across the UK to “Do Your Gin Thing”, is a nationwide outdoor and social media campaign that reflects the brands growth in distribution across the country. It will also […]

XXXX Gold Loses Iconic Xs in Newly Launched State of Origin Campaign

XXXX Gold Loses Iconic Xs in Newly Launched State of Origin Campaign

 To demonstrate its continued and long-running support of the Queensland Maroons, XXXX GOLD is doing away with its iconic red four Xs and replacing them with something sentimental for the Maroons’ passionate fanbase, as part of a new campaign via Host/Havas. The campaign will see the famous brand logo replaced in-store and on-pack with […]

Biles Hendry Hits All the Right Notes with a New Brand Story for Boutinot Wines

Biles Hendry Hits All the Right Notes with a New Brand Story for Boutinot Wines

UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]

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