To demonstrate its continued and long-running support of the Queensland Maroons, XXXX GOLD is doing away with its iconic red four Xs and replacing them with something sentimental for the Maroons’ passionate fanbase, as part of a new campaign via Host/Havas. The campaign will see the famous brand logo replaced in-store and on-pack with […]
UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
BrewDog has won what legal experts have described as an “important victory” in a battle against Elvis Presley’s estate to use the singer’s first name in a flagship beer product. The brand was successful in its appeal against a previous ruling which prevented it from registering the trademark Elvis Juice in reference to their grapefruit […]
Selling wines by the glass in restaurants is an effective way of tempting Millennials to try new and more expensive wines, research has found. The University of South Australia’s Ehrenberg-Bass Institute researchers Professor Johan Bruwer and Dr Justin Cohen examined risk perceptions among Australian wine consumers and found customers were more inclined to try new and more expensive wines if offered wine-by-the-glass […]
Award-winning craft cider company Harry’s Cider has extended its range of bottled ciders with a new addition called Applemoor. A medium cider with a rich fruity aroma, Applemoor is light and silky with a mellow finish that balances sweetness and tannin, maintaining the taste and character of a Somerset cider but with a relatively low […]
The kegged product is nitrogenated, giving the Stout a smooth-flow finish and superior taste, and elevating this traditional style beer into a more modern format. The brewery, which is well-known for its cask and bottle-conditioned products, has wanted to keg the Wholesome Stout for some time, and the decision has been welcomed by landlords looking […]
Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]
Tequila Herradura Ultra is thrilled to announce a new global creative campaign, “Sound of Smoothness.” Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra’s smooth quality. The campaign’s cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker. The “Sound of Smoothness” campaign: […]
A deaf dance teacher from London is the star of the next chapter of Smirnoff’s ‘We’re Open’ ad campaign, which celebrates inclusivity. Teacher Chris Fonseca teaches other deaf people that there are other ways to enjoy music beyond hearing it and shows how they can still feel the beat on the dance floor. The film […]