Scotch whisky connoisseurs can now get their hands on a piece of history with the global release of The Glenlivet Winchester Collection Vintage 1967, a blend of rare single malts, the youngest of which was laid down by former The Glenlivet Master Distiller, Robert Arthur in 1967. The launch is the third in The Glenlivet Winchester Collection, […]
As a brand that grew up in neighbourhoods across the US, Jameson has always celebrated the unique places, sounds, and tastes found only in the neighbourhood bars. But nowadays, these bars are closing every day. In a time when people are struggling to connect and choosing their couch over their local bar, it’s more important […]
Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]
This holiday season, Leo Burnett Madrid and Ruavieja capture a stark reality to share one simple message. The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that […]
Absolut, the Pernod Ricard vodka brand, is giving away free taxi rides home over the festive period as part of its annual anti-drink-driving campaign. The brand has partnered Capital FM DJ Roman Kemp and Dirty Martini bar for the “Better journeys home” campaign, which first ran in 2017. The service is running across London, […]
Pernod Ricard-owned spirits maker Irish Distillers (ID) has added a super-premium whiskey to its portfolio in the run-up to Christmas. The Red Spot Single Pot Still Irish Whiskey, which retails at €115 (£101), is based on a recipe handed down by the Mitchell & Son family of wine merchants, the creators of the original Spot […]
Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]
Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]
Absolut Vodka, the #1 imported vodka in the US, unveils its #NoSugarCoating campaign to celebrate its latest flavoured vodka – Absolut Grapefruit – made with no added sugar. With the help of actor, from Emmy-award winning series Modern Family, Jesse Tyler Ferguson, Absolut is proving just how refreshing transparency can be with a series […]
Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail. The “Absolut Porn Star Martini Townhouse” will run throughout London Cocktail Week between 3rd and 6th October in Soho. Visitors will be able to explore four floors of the Victorian property, each […]