Absolut Elyx Unveils Copper-Inspired Redesign by Stranger & Stranger

Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of ’emboldened luxury’, providing an even bolder shelf standout that gives a stronger platform for brand storytelling.

Brought to life by London-based design agency Stranger & Stranger, the new Absolut Elyx bottle boasts a timeless silhouette with opulent flare.

Made from over 40% recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker, lustrous and more elegant form.

While the Absolut Elyx bottle has evolved, the vodka remains unchanged. Available in more than 70 markets worldwide, Absolut Elyx is the luxury handcrafted expression of Absolut vodka.

At 42.3% ABV, every drop of Absolut Elyx is made using wheat from one single estate in Åhus, Sweden, using the brand’s vintage copper still – every drop of Absolut Elyx is produced from seed to bottle within a 15-mile radius.

“With Absolut Elyx we always endeavor to challenge the normal conventions associated with luxury vodka to create a profile that is uniquely playful, luxurious and eclectic. We’re thrilled to have partnered with Stranger & Stranger, who truly understand our brand DNA and have produced a piece of art that captures the spirit of the Absolut Elyx lifestyle,” says Miranda Dickson, Global Brand Director for Absolut Elyx.

“Our vision was to celebrate the special role copper plays in the distillation process in a way that lends well to the brand’s global reputation for elevated panache. The faceted bottle pays homage to the vintage copper column still from 1921 and gives the bottles a luminescent glimmer,” says Rowan Miller, Design Director at Stranger & Stranger.

Source: The Drum

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